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Retail sales manager vs regional sales manager

The differences between retail sales managers and regional sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a retail sales manager and a regional sales manager. Additionally, a regional sales manager has an average salary of $82,980, which is higher than the $48,678 average annual salary of a retail sales manager.

The top three skills for a retail sales manager include retail sales, store operations and store sales. The most important skills for a regional sales manager are regional sales, customer satisfaction, and sales process.

Retail sales manager vs regional sales manager overview

Retail Sales ManagerRegional Sales Manager
Yearly salary$48,678$82,980
Hourly rate$23.40$39.89
Growth rate5%5%
Number of jobs353,765121,934
Job satisfaction--
Most common degreeBachelor's Degree, 61%Bachelor's Degree, 77%
Average age4646
Years of experience88

What does a retail sales manager do?

A retail sales manager is responsible for managing the retail sales department's operations, ensuring the highest customer satisfaction with the staff's efficiency and performance. Retail sales managers develop sales strategies and marketing campaigns to boost revenues, increasing the company's profitability. They also conduct training and programs for staff to maximize their productivity and provide the best customer service for their clients. A retail sales manager must have excellent communication and leadership skills, respond to the customers' inquiries and concerns, and resolve their complaints.

What does a regional sales manager do?

A regional sales manager is responsible for monitoring the sales and distribution of goods and services within a specific region. Duties of a regional sales manager also include analyzing expenses and cost estimates, ensuring that operations meet budget goals with the highest quality, researching current market trends for sales performance development, providing sales training, and presenting sales reports. A regional sales manager must have strong leadership and decision-making skills to enforce policies and procedures to boost operations performance.

Retail sales manager vs regional sales manager salary

Retail sales managers and regional sales managers have different pay scales, as shown below.

Retail Sales ManagerRegional Sales Manager
Average salary$48,678$82,980
Salary rangeBetween $35,000 And $66,000Between $53,000 And $129,000
Highest paying CityReno, NVSan Francisco, CA
Highest paying statePennsylvaniaWashington
Best paying companyTalbotsMeta
Best paying industryManufacturingTechnology

Differences between retail sales manager and regional sales manager education

There are a few differences between a retail sales manager and a regional sales manager in terms of educational background:

Retail Sales ManagerRegional Sales Manager
Most common degreeBachelor's Degree, 61%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Retail sales manager vs regional sales manager demographics

Here are the differences between retail sales managers' and regional sales managers' demographics:

Retail Sales ManagerRegional Sales Manager
Average age4646
Gender ratioMale, 61.2% Female, 38.8%Male, 81.5% Female, 18.5%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between retail sales manager and regional sales manager duties and responsibilities

Retail sales manager example responsibilities.

  • Create and lead staff development sessions on solution selling techniques/running effective promotions/POS execution/trade math.
  • Receive and count new products, reconcile delivery invoices, tickets, and enter new products into POS system.
  • Complete customer transactions using POS register system.
  • Deliver consistently strong results in identifying and capitalizing on cross-selling opportunities to advance corporate-define marketing campaigns and effectively increase revenue streams.
  • Oversee floor day to day operations by obtaining the acquisition of customer accounts and provide superior leadership to team members.
  • Provide leadership training and coaching with a proven record of accountability
  • Show more

Regional sales manager example responsibilities.

  • Create and maintain business forecast and funnels to help manage budget and outline plans of action.
  • Lead professional services engagements, coordination of RFP responses, and client executive reviews of results.
  • Manage territory of commercial physicians offices, hospitals, VA medical centers, CBOC s, and DOD facilities.
  • Design and implement solutions including global data networks, manage services, cloud, data storage and disaster recovery.
  • Manage pipeline growth, forecasting, activity reporting and stage maturation utilizing online dedicate CRM.
  • Collaborate with health care providers to utilize cutting-edge DNA technology and manage patients as individuals with specific metabolic processes.
  • Show more

Retail sales manager vs regional sales manager skills

Common retail sales manager skills
  • Retail Sales, 13%
  • Store Operations, 7%
  • Store Sales, 6%
  • Retail Store, 5%
  • Product Knowledge, 5%
  • Sales Associates, 5%
Common regional sales manager skills
  • Regional Sales, 12%
  • Customer Satisfaction, 6%
  • Sales Process, 6%
  • Commercial Cleaning, 5%
  • Customer Service, 5%
  • CRM, 5%

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