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The differences between retail sales managers and sales management consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a retail sales manager and a sales management consultant. Additionally, a sales management consultant has an average salary of $85,800, which is higher than the $48,678 average annual salary of a retail sales manager.
The top three skills for a retail sales manager include retail sales, store operations and store sales. The most important skills for a sales management consultant are customer service, sales process, and customer satisfaction.
| Retail Sales Manager | Sales Management Consultant | |
| Yearly salary | $48,678 | $85,800 |
| Hourly rate | $23.40 | $41.25 |
| Growth rate | 5% | 5% |
| Number of jobs | 353,765 | 235,421 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 64% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A retail sales manager is responsible for managing the retail sales department's operations, ensuring the highest customer satisfaction with the staff's efficiency and performance. Retail sales managers develop sales strategies and marketing campaigns to boost revenues, increasing the company's profitability. They also conduct training and programs for staff to maximize their productivity and provide the best customer service for their clients. A retail sales manager must have excellent communication and leadership skills, respond to the customers' inquiries and concerns, and resolve their complaints.
A sales management consultant's job is to help businesses maximize their sales by providing recommendations for improvements in their processes. Your duties and responsibilities may include conducting training for sales representatives on how to utilize technology to increase sales conversions, building and maintaining good relationships with clients, and supervising junior staff. Additionally, you are responsible for managing large accounts, processing customer transactions efficiently and accurately, and creating marketing campaigns. As a sales management consultant, you are also responsible for developing and managing the company's social media presence.
Retail sales managers and sales management consultants have different pay scales, as shown below.
| Retail Sales Manager | Sales Management Consultant | |
| Average salary | $48,678 | $85,800 |
| Salary range | Between $35,000 And $66,000 | Between $58,000 And $125,000 |
| Highest paying City | Reno, NV | Las Vegas, NV |
| Highest paying state | Pennsylvania | Nevada |
| Best paying company | Talbots | Microsoft |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a retail sales manager and a sales management consultant in terms of educational background:
| Retail Sales Manager | Sales Management Consultant | |
| Most common degree | Bachelor's Degree, 61% | Bachelor's Degree, 64% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between retail sales managers' and sales management consultants' demographics:
| Retail Sales Manager | Sales Management Consultant | |
| Average age | 46 | 46 |
| Gender ratio | Male, 61.2% Female, 38.8% | Male, 69.2% Female, 30.8% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |