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The differences between sales and marketing consultants and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a sales and marketing consultant, becoming a digital marketing consultant takes usually requires 4-6 years. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $55,455 average annual salary of a sales and marketing consultant.
The top three skills for a sales and marketing consultant include customer service, sales process and customer satisfaction. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Sales And Marketing Consultant | Digital Marketing Consultant | |
| Yearly salary | $55,455 | $71,064 |
| Hourly rate | $26.66 | $34.17 |
| Growth rate | 10% | 19% |
| Number of jobs | 191,510 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Sales and marketing consultants and digital marketing consultants have different pay scales, as shown below.
| Sales And Marketing Consultant | Digital Marketing Consultant | |
| Average salary | $55,455 | $71,064 |
| Salary range | Between $33,000 And $91,000 | Between $49,000 And $101,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | New Jersey |
| Best paying company | - | Booz Allen Hamilton |
| Best paying industry | - | Manufacturing |
There are a few differences between a sales and marketing consultant and a digital marketing consultant in terms of educational background:
| Sales And Marketing Consultant | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between sales and marketing consultants' and digital marketing consultants' demographics:
| Sales And Marketing Consultant | Digital Marketing Consultant | |
| Average age | 39 | 37 |
| Gender ratio | Male, 57.3% Female, 42.7% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |