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Sales and marketing consultant vs director of sales and marketing

The differences between sales and marketing consultants and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a sales and marketing consultant, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $55,455 average annual salary of a sales and marketing consultant.

The top three skills for a sales and marketing consultant include customer service, sales process and customer satisfaction. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.

Sales and marketing consultant vs director of sales and marketing overview

Sales And Marketing ConsultantDirector Of Sales And Marketing
Yearly salary$55,455$117,348
Hourly rate$26.66$56.42
Growth rate10%5%
Number of jobs191,510132,459
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Average age3946
Years of experience108

What does a sales and marketing consultant do?

A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.

What does a director of sales and marketing do?

A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

Sales and marketing consultant vs director of sales and marketing salary

Sales and marketing consultants and directors of sales and marketing have different pay scales, as shown below.

Sales And Marketing ConsultantDirector Of Sales And Marketing
Average salary$55,455$117,348
Salary rangeBetween $33,000 And $91,000Between $73,000 And $188,000
Highest paying City-Urban Honolulu, HI
Highest paying state-Hawaii
Best paying company-Quidel
Best paying industry-Manufacturing

Differences between sales and marketing consultant and director of sales and marketing education

There are a few differences between a sales and marketing consultant and a director of sales and marketing in terms of educational background:

Sales And Marketing ConsultantDirector Of Sales And Marketing
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Southern California

Sales and marketing consultant vs director of sales and marketing demographics

Here are the differences between sales and marketing consultants' and directors of sales and marketing' demographics:

Sales And Marketing ConsultantDirector Of Sales And Marketing
Average age3946
Gender ratioMale, 57.3% Female, 42.7%Male, 62.1% Female, 37.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%7%

Differences between sales and marketing consultant and director of sales and marketing duties and responsibilities

Sales and marketing consultant example responsibilities.

  • Implement KPIs, data, and analytics to measure, manage, and optimize sales performance.
  • Manage customer database, product updates/upgrades, accounts payable/receivable, and payroll.
  • Detail SaaS product demos and product expertise.
  • Used SQL to extract and analyze data, research issues, and provide reporting to management.
  • Power user of SQL, expert at finding data quickly and converting it into presentable, actionable information.
  • Develop and present PowerPoint presentations through WebEx.
  • Show more

Director of sales and marketing example responsibilities.

  • Manage business advertising efforts including Google AdWords, Facebook and local print media.
  • Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
  • Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
  • Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
  • Provide project management over cloud base hosted solutions design for the SMB market.
  • Create policies and procedures for Medicare department relating to all aspects of the business.
  • Show more

Sales and marketing consultant vs director of sales and marketing skills

Common sales and marketing consultant skills
  • Customer Service, 16%
  • Sales Process, 12%
  • Customer Satisfaction, 8%
  • Media Sales, 8%
  • Real Estate, 7%
  • Project Management, 7%
Common director of sales and marketing skills
  • Customer Service, 10%
  • Product Development, 5%
  • Strategic Sales, 5%
  • Lead Management, 5%
  • Business Development, 4%
  • Sales Process, 4%

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