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The differences between sales and marketing consultants and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a sales and marketing consultant, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $55,455 average annual salary of a sales and marketing consultant.
The top three skills for a sales and marketing consultant include customer service, sales process and customer satisfaction. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.
| Sales And Marketing Consultant | Director Of Sales And Marketing | |
| Yearly salary | $55,455 | $117,348 |
| Hourly rate | $26.66 | $56.42 |
| Growth rate | 10% | 5% |
| Number of jobs | 191,510 | 132,459 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
Sales and marketing consultants and directors of sales and marketing have different pay scales, as shown below.
| Sales And Marketing Consultant | Director Of Sales And Marketing | |
| Average salary | $55,455 | $117,348 |
| Salary range | Between $33,000 And $91,000 | Between $73,000 And $188,000 |
| Highest paying City | - | Urban Honolulu, HI |
| Highest paying state | - | Hawaii |
| Best paying company | - | Quidel |
| Best paying industry | - | Manufacturing |
There are a few differences between a sales and marketing consultant and a director of sales and marketing in terms of educational background:
| Sales And Marketing Consultant | Director Of Sales And Marketing | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between sales and marketing consultants' and directors of sales and marketing' demographics:
| Sales And Marketing Consultant | Director Of Sales And Marketing | |
| Average age | 39 | 46 |
| Gender ratio | Male, 57.3% Female, 42.7% | Male, 62.1% Female, 37.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |