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Sales and marketing consultant vs marketing account executive

The differences between sales and marketing consultants and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a sales and marketing consultant and a marketing account executive. Additionally, a sales and marketing consultant has an average salary of $55,455, which is higher than the $52,986 average annual salary of a marketing account executive.

The top three skills for a sales and marketing consultant include customer service, sales process and customer satisfaction. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.

Sales and marketing consultant vs marketing account executive overview

Sales And Marketing ConsultantMarketing Account Executive
Yearly salary$55,455$52,986
Hourly rate$26.66$25.47
Growth rate10%10%
Number of jobs191,510188,195
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 80%
Average age3939
Years of experience1010

What does a sales and marketing consultant do?

A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.

What does a marketing account executive do?

Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.

Sales and marketing consultant vs marketing account executive salary

Sales and marketing consultants and marketing account executives have different pay scales, as shown below.

Sales And Marketing ConsultantMarketing Account Executive
Average salary$55,455$52,986
Salary rangeBetween $33,000 And $91,000Between $36,000 And $75,000
Highest paying City-Reston, VA
Highest paying state-Virginia
Best paying company-Google
Best paying industry-Finance

Differences between sales and marketing consultant and marketing account executive education

There are a few differences between a sales and marketing consultant and a marketing account executive in terms of educational background:

Sales And Marketing ConsultantMarketing Account Executive
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Sales and marketing consultant vs marketing account executive demographics

Here are the differences between sales and marketing consultants' and marketing account executives' demographics:

Sales And Marketing ConsultantMarketing Account Executive
Average age3939
Gender ratioMale, 57.3% Female, 42.7%Male, 45.1% Female, 54.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between sales and marketing consultant and marketing account executive duties and responsibilities

Sales and marketing consultant example responsibilities.

  • Implement KPIs, data, and analytics to measure, manage, and optimize sales performance.
  • Manage customer database, product updates/upgrades, accounts payable/receivable, and payroll.
  • Detail SaaS product demos and product expertise.
  • Used SQL to extract and analyze data, research issues, and provide reporting to management.
  • Power user of SQL, expert at finding data quickly and converting it into presentable, actionable information.
  • Develop and present PowerPoint presentations through WebEx.
  • Show more

Marketing account executive example responsibilities.

  • Engage with the Facebook community and manage feedback and customer inquiries.
  • Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
  • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
  • Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
  • Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
  • Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.
  • Show more

Sales and marketing consultant vs marketing account executive skills

Common sales and marketing consultant skills
  • Customer Service, 16%
  • Sales Process, 12%
  • Customer Satisfaction, 8%
  • Media Sales, 8%
  • Real Estate, 7%
  • Project Management, 7%
Common marketing account executive skills
  • Digital Marketing, 35%
  • C-Level, 11%
  • CRM, 6%
  • Customer Satisfaction, 5%
  • Lead Generation, 4%
  • Brand Awareness, 4%

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