Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between sales and marketing consultants and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a sales and marketing consultant and a marketing account manager. Additionally, a marketing account manager has an average salary of $67,983, which is higher than the $55,455 average annual salary of a sales and marketing consultant.
The top three skills for a sales and marketing consultant include customer service, sales process and customer satisfaction. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Sales And Marketing Consultant | Marketing Account Manager | |
| Yearly salary | $55,455 | $67,983 |
| Hourly rate | $26.66 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 191,510 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Sales and marketing consultants and marketing account managers have different pay scales, as shown below.
| Sales And Marketing Consultant | Marketing Account Manager | |
| Average salary | $55,455 | $67,983 |
| Salary range | Between $33,000 And $91,000 | Between $50,000 And $91,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | American Tower |
| Best paying industry | - | Energy |
There are a few differences between a sales and marketing consultant and a marketing account manager in terms of educational background:
| Sales And Marketing Consultant | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between sales and marketing consultants' and marketing account managers' demographics:
| Sales And Marketing Consultant | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 57.3% Female, 42.7% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |