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The differences between sales and marketing consultants and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a sales and marketing consultant and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $55,455 average annual salary of a sales and marketing consultant.
The top three skills for a sales and marketing consultant include customer service, sales process and customer satisfaction. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Sales And Marketing Consultant | Marketing Lead | |
| Yearly salary | $55,455 | $104,664 |
| Hourly rate | $26.66 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 191,510 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Sales and marketing consultants and marketing leads have different pay scales, as shown below.
| Sales And Marketing Consultant | Marketing Lead | |
| Average salary | $55,455 | $104,664 |
| Salary range | Between $33,000 And $91,000 | Between $74,000 And $146,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a sales and marketing consultant and a marketing lead in terms of educational background:
| Sales And Marketing Consultant | Marketing Lead | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between sales and marketing consultants' and marketing leads' demographics:
| Sales And Marketing Consultant | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 57.3% Female, 42.7% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |