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The differences between sales and marketing consultants and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a sales and marketing consultant, becoming a marketing & sales specialist takes usually requires 4-6 years. Additionally, a sales and marketing consultant has an average salary of $55,455, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for a sales and marketing consultant include customer service, sales process and customer satisfaction. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Sales And Marketing Consultant | Marketing & Sales Specialist | |
| Yearly salary | $55,455 | $54,214 |
| Hourly rate | $26.66 | $26.06 |
| Growth rate | 10% | 19% |
| Number of jobs | 191,510 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Sales and marketing consultants and marketing & sales specialists have different pay scales, as shown below.
| Sales And Marketing Consultant | Marketing & Sales Specialist | |
| Average salary | $55,455 | $54,214 |
| Salary range | Between $33,000 And $91,000 | Between $37,000 And $78,000 |
| Highest paying City | - | Renton, WA |
| Highest paying state | - | Washington |
| Best paying company | - | McKinsey & Company Inc |
| Best paying industry | - | Telecommunication |
There are a few differences between a sales and marketing consultant and a marketing & sales specialist in terms of educational background:
| Sales And Marketing Consultant | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between sales and marketing consultants' and marketing & sales specialists' demographics:
| Sales And Marketing Consultant | Marketing & Sales Specialist | |
| Average age | 39 | 37 |
| Gender ratio | Male, 57.3% Female, 42.7% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |