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Sales and marketing consultant vs sales and marketing manager

The differences between sales and marketing consultants and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a sales and marketing consultant and a sales and marketing manager. Additionally, a sales and marketing manager has an average salary of $81,953, which is higher than the $55,455 average annual salary of a sales and marketing consultant.

The top three skills for a sales and marketing consultant include customer service, sales process and customer satisfaction. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Sales and marketing consultant vs sales and marketing manager overview

Sales And Marketing ConsultantSales And Marketing Manager
Yearly salary$55,455$81,953
Hourly rate$26.66$39.40
Growth rate10%10%
Number of jobs191,510151,042
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 72%
Average age3939
Years of experience1010

What does a sales and marketing consultant do?

A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.

What does a sales and marketing manager do?

Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.

Sales and marketing consultant vs sales and marketing manager salary

Sales and marketing consultants and sales and marketing managers have different pay scales, as shown below.

Sales And Marketing ConsultantSales And Marketing Manager
Average salary$55,455$81,953
Salary rangeBetween $33,000 And $91,000Between $43,000 And $154,000
Highest paying City-Yonkers, NY
Highest paying state-New York
Best paying company-Meta
Best paying industry-Technology

Differences between sales and marketing consultant and sales and marketing manager education

There are a few differences between a sales and marketing consultant and a sales and marketing manager in terms of educational background:

Sales And Marketing ConsultantSales And Marketing Manager
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Sales and marketing consultant vs sales and marketing manager demographics

Here are the differences between sales and marketing consultants' and sales and marketing managers' demographics:

Sales And Marketing ConsultantSales And Marketing Manager
Average age3939
Gender ratioMale, 57.3% Female, 42.7%Male, 59.8% Female, 40.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between sales and marketing consultant and sales and marketing manager duties and responsibilities

Sales and marketing consultant example responsibilities.

  • Implement KPIs, data, and analytics to measure, manage, and optimize sales performance.
  • Manage customer database, product updates/upgrades, accounts payable/receivable, and payroll.
  • Detail SaaS product demos and product expertise.
  • Used SQL to extract and analyze data, research issues, and provide reporting to management.
  • Power user of SQL, expert at finding data quickly and converting it into presentable, actionable information.
  • Develop and present PowerPoint presentations through WebEx.
  • Show more

Sales and marketing manager example responsibilities.

  • Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
  • Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
  • Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
  • Review draft and submit RFP responses and manage follow-up communications.
  • Design marketing and advertising collateral, manage company website, SEO and social media
  • Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.
  • Show more

Sales and marketing consultant vs sales and marketing manager skills

Common sales and marketing consultant skills
  • Customer Service, 16%
  • Sales Process, 12%
  • Customer Satisfaction, 8%
  • Media Sales, 8%
  • Real Estate, 7%
  • Project Management, 7%
Common sales and marketing manager skills
  • Customer Service, 13%
  • Digital Marketing, 10%
  • Customer Satisfaction, 8%
  • Product Development, 7%
  • B2C, 7%
  • Sales Process, 6%

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