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The differences between sales and marketing vice presidents and marketing directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales and marketing vice president, becoming a marketing director takes usually requires 8-10 years. Additionally, a sales and marketing vice president has an average salary of $169,384, which is higher than the $114,906 average annual salary of a marketing director.
The top three skills for a sales and marketing vice president include product development, revenue growth and strategic partnerships. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Sales And Marketing Vice President | Marketing Director | |
| Yearly salary | $169,384 | $114,906 |
| Hourly rate | $81.43 | $55.24 |
| Growth rate | 5% | 10% |
| Number of jobs | 158,926 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
A sales and marketing vice president is responsible for managing brand awareness, developing strategic promotional plans, and preparing marketing campaigns to attract existing. Potential customers increase sales revenues and improve the company's profitability. A sales and marketing vice president monitors the sales team, reviews the sales budget, researches the current industry trends to identify business opportunities, and allocates resources efficiently. A sales and marketing vice president must have excellent leadership and communication skills to discuss services with clients and set long-term sales development goals.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Sales and marketing vice presidents and marketing directors have different pay scales, as shown below.
| Sales And Marketing Vice President | Marketing Director | |
| Average salary | $169,384 | $114,906 |
| Salary range | Between $99,000 And $289,000 | Between $68,000 And $193,000 |
| Highest paying City | Burlingame, CA | San Francisco, CA |
| Highest paying state | Maine | California |
| Best paying company | Genentech | Brookfield Properties |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a sales and marketing vice president and a marketing director in terms of educational background:
| Sales And Marketing Vice President | Marketing Director | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between sales and marketing vice presidents' and marketing directors' demographics:
| Sales And Marketing Vice President | Marketing Director | |
| Average age | 46 | 39 |
| Gender ratio | Male, 83.6% Female, 16.4% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |