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The differences between sales and marketing vice presidents and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales and marketing vice president, becoming a marketing supervisor takes usually requires 8-10 years. Additionally, a sales and marketing vice president has an average salary of $169,384, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a sales and marketing vice president include product development, revenue growth and strategic partnerships. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Sales And Marketing Vice President | Marketing Supervisor | |
| Yearly salary | $169,384 | $64,304 |
| Hourly rate | $81.43 | $30.92 |
| Growth rate | 5% | 10% |
| Number of jobs | 158,926 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 71% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
A sales and marketing vice president is responsible for managing brand awareness, developing strategic promotional plans, and preparing marketing campaigns to attract existing. Potential customers increase sales revenues and improve the company's profitability. A sales and marketing vice president monitors the sales team, reviews the sales budget, researches the current industry trends to identify business opportunities, and allocates resources efficiently. A sales and marketing vice president must have excellent leadership and communication skills to discuss services with clients and set long-term sales development goals.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Sales and marketing vice presidents and marketing supervisors have different pay scales, as shown below.
| Sales And Marketing Vice President | Marketing Supervisor | |
| Average salary | $169,384 | $64,304 |
| Salary range | Between $99,000 And $289,000 | Between $45,000 And $90,000 |
| Highest paying City | Burlingame, CA | Dix Hills, NY |
| Highest paying state | Maine | New York |
| Best paying company | Genentech | Halliburton |
| Best paying industry | Technology | Retail |
There are a few differences between a sales and marketing vice president and a marketing supervisor in terms of educational background:
| Sales And Marketing Vice President | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 71% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between sales and marketing vice presidents' and marketing supervisors' demographics:
| Sales And Marketing Vice President | Marketing Supervisor | |
| Average age | 46 | 39 |
| Gender ratio | Male, 83.6% Female, 16.4% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |