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Sales and marketing vice president vs marketing supervisor

The differences between sales and marketing vice presidents and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales and marketing vice president, becoming a marketing supervisor takes usually requires 8-10 years. Additionally, a sales and marketing vice president has an average salary of $169,384, which is higher than the $64,304 average annual salary of a marketing supervisor.

The top three skills for a sales and marketing vice president include product development, revenue growth and strategic partnerships. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.

Sales and marketing vice president vs marketing supervisor overview

Sales And Marketing Vice PresidentMarketing Supervisor
Yearly salary$169,384$64,304
Hourly rate$81.43$30.92
Growth rate5%10%
Number of jobs158,92674,956
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 71%
Average age4639
Years of experience810

What does a sales and marketing vice president do?

A sales and marketing vice president is responsible for managing brand awareness, developing strategic promotional plans, and preparing marketing campaigns to attract existing. Potential customers increase sales revenues and improve the company's profitability. A sales and marketing vice president monitors the sales team, reviews the sales budget, researches the current industry trends to identify business opportunities, and allocates resources efficiently. A sales and marketing vice president must have excellent leadership and communication skills to discuss services with clients and set long-term sales development goals.

What does a marketing supervisor do?

Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

Sales and marketing vice president vs marketing supervisor salary

Sales and marketing vice presidents and marketing supervisors have different pay scales, as shown below.

Sales And Marketing Vice PresidentMarketing Supervisor
Average salary$169,384$64,304
Salary rangeBetween $99,000 And $289,000Between $45,000 And $90,000
Highest paying CityBurlingame, CADix Hills, NY
Highest paying stateMaineNew York
Best paying companyGenentechHalliburton
Best paying industryTechnologyRetail

Differences between sales and marketing vice president and marketing supervisor education

There are a few differences between a sales and marketing vice president and a marketing supervisor in terms of educational background:

Sales And Marketing Vice PresidentMarketing Supervisor
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 71%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Sales and marketing vice president vs marketing supervisor demographics

Here are the differences between sales and marketing vice presidents' and marketing supervisors' demographics:

Sales And Marketing Vice PresidentMarketing Supervisor
Average age4639
Gender ratioMale, 83.6% Female, 16.4%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between sales and marketing vice president and marketing supervisor duties and responsibilities

Sales and marketing vice president example responsibilities.

  • Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
  • Modify marketing efforts base on availability of resources and opportunities to maximize ROI on existing marketing programs.
  • Identify several viable OEM partner relationships in various industrial markets and secure orders for prototypes and engineering services.
  • Develop new products for aerospace OEM and aftermarket sales by utilizing direct contract manufacturing, strategic suppliers and low-cost-country sources.
  • Collaborate on social media and operations project to expand CRM platform for demand awareness, lead scoring automation and forecast accuracy.
  • Assist in the creation, development and production of sales proposals, RFP's, presentations, brochures, and communications.
  • Show more

Marketing supervisor example responsibilities.

  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
  • Coordinate with other team leaders on large projects and SEM wide decisions.
  • Direct creative development for banner ads, SEM copy, and landing pages.
  • Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
  • Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.
  • Show more

Sales and marketing vice president vs marketing supervisor skills

Common sales and marketing vice president skills
  • Product Development, 12%
  • Revenue Growth, 9%
  • Strategic Partnerships, 7%
  • Business Development, 5%
  • R, 5%
  • Business Plan, 3%
Common marketing supervisor skills
  • Customer Satisfaction, 40%
  • Direct Reports, 31%
  • Customer Service, 7%
  • Digital Marketing, 3%
  • Payroll, 2%
  • Marketing Campaigns, 2%

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