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The differences between sales and marketing vice presidents and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales and marketing vice president, becoming a marketing vice president takes usually requires 8-10 years. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $169,384 average annual salary of a sales and marketing vice president.
The top three skills for a sales and marketing vice president include product development, revenue growth and strategic partnerships. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.
| Sales And Marketing Vice President | Marketing Vice President | |
| Yearly salary | $169,384 | $177,188 |
| Hourly rate | $81.43 | $85.19 |
| Growth rate | 5% | 10% |
| Number of jobs | 158,926 | 111,356 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
A sales and marketing vice president is responsible for managing brand awareness, developing strategic promotional plans, and preparing marketing campaigns to attract existing. Potential customers increase sales revenues and improve the company's profitability. A sales and marketing vice president monitors the sales team, reviews the sales budget, researches the current industry trends to identify business opportunities, and allocates resources efficiently. A sales and marketing vice president must have excellent leadership and communication skills to discuss services with clients and set long-term sales development goals.
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Sales and marketing vice presidents and marketing vice presidents have different pay scales, as shown below.
| Sales And Marketing Vice President | Marketing Vice President | |
| Average salary | $169,384 | $177,188 |
| Salary range | Between $99,000 And $289,000 | Between $121,000 And $258,000 |
| Highest paying City | Burlingame, CA | San Francisco, CA |
| Highest paying state | Maine | Oregon |
| Best paying company | Genentech | Coty |
| Best paying industry | Technology | Retail |
There are a few differences between a sales and marketing vice president and a marketing vice president in terms of educational background:
| Sales And Marketing Vice President | Marketing Vice President | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between sales and marketing vice presidents' and marketing vice presidents' demographics:
| Sales And Marketing Vice President | Marketing Vice President | |
| Average age | 46 | 39 |
| Gender ratio | Male, 83.6% Female, 16.4% | Male, 64.4% Female, 35.6% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |