Post job

Sales and marketing vice president vs regional marketing manager

The differences between sales and marketing vice presidents and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales and marketing vice president, becoming a regional marketing manager takes usually requires 8-10 years. Additionally, a sales and marketing vice president has an average salary of $169,384, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a sales and marketing vice president include product development, revenue growth and strategic partnerships. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Sales and marketing vice president vs regional marketing manager overview

Sales And Marketing Vice PresidentRegional Marketing Manager
Yearly salary$169,384$85,217
Hourly rate$81.43$40.97
Growth rate5%10%
Number of jobs158,926115,987
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Average age4639
Years of experience810

What does a sales and marketing vice president do?

A sales and marketing vice president is responsible for managing brand awareness, developing strategic promotional plans, and preparing marketing campaigns to attract existing. Potential customers increase sales revenues and improve the company's profitability. A sales and marketing vice president monitors the sales team, reviews the sales budget, researches the current industry trends to identify business opportunities, and allocates resources efficiently. A sales and marketing vice president must have excellent leadership and communication skills to discuss services with clients and set long-term sales development goals.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Sales and marketing vice president vs regional marketing manager salary

Sales and marketing vice presidents and regional marketing managers have different pay scales, as shown below.

Sales And Marketing Vice PresidentRegional Marketing Manager
Average salary$169,384$85,217
Salary rangeBetween $99,000 And $289,000Between $62,000 And $116,000
Highest paying CityBurlingame, CASan Francisco, CA
Highest paying stateMaineCalifornia
Best paying companyGenentechAbbVie
Best paying industryTechnologyConstruction

Differences between sales and marketing vice president and regional marketing manager education

There are a few differences between a sales and marketing vice president and a regional marketing manager in terms of educational background:

Sales And Marketing Vice PresidentRegional Marketing Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Sales and marketing vice president vs regional marketing manager demographics

Here are the differences between sales and marketing vice presidents' and regional marketing managers' demographics:

Sales And Marketing Vice PresidentRegional Marketing Manager
Average age4639
Gender ratioMale, 83.6% Female, 16.4%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between sales and marketing vice president and regional marketing manager duties and responsibilities

Sales and marketing vice president example responsibilities.

  • Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
  • Modify marketing efforts base on availability of resources and opportunities to maximize ROI on existing marketing programs.
  • Identify several viable OEM partner relationships in various industrial markets and secure orders for prototypes and engineering services.
  • Develop new products for aerospace OEM and aftermarket sales by utilizing direct contract manufacturing, strategic suppliers and low-cost-country sources.
  • Collaborate on social media and operations project to expand CRM platform for demand awareness, lead scoring automation and forecast accuracy.
  • Assist in the creation, development and production of sales proposals, RFP's, presentations, brochures, and communications.
  • Show more

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Sales and marketing vice president vs regional marketing manager skills

Common sales and marketing vice president skills
  • Product Development, 12%
  • Revenue Growth, 9%
  • Strategic Partnerships, 7%
  • Business Development, 5%
  • R, 5%
  • Business Plan, 3%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

Browse executive management jobs