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The differences between sales and marketing vice presidents and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a sales and marketing vice president, becoming a sales and marketing manager takes usually requires 8-10 years. Additionally, a sales and marketing vice president has an average salary of $169,384, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a sales and marketing vice president include product development, revenue growth and strategic partnerships. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Sales And Marketing Vice President | Sales And Marketing Manager | |
| Yearly salary | $169,384 | $81,953 |
| Hourly rate | $81.43 | $39.40 |
| Growth rate | 5% | 10% |
| Number of jobs | 158,926 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
A sales and marketing vice president is responsible for managing brand awareness, developing strategic promotional plans, and preparing marketing campaigns to attract existing. Potential customers increase sales revenues and improve the company's profitability. A sales and marketing vice president monitors the sales team, reviews the sales budget, researches the current industry trends to identify business opportunities, and allocates resources efficiently. A sales and marketing vice president must have excellent leadership and communication skills to discuss services with clients and set long-term sales development goals.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Sales and marketing vice presidents and sales and marketing managers have different pay scales, as shown below.
| Sales And Marketing Vice President | Sales And Marketing Manager | |
| Average salary | $169,384 | $81,953 |
| Salary range | Between $99,000 And $289,000 | Between $43,000 And $154,000 |
| Highest paying City | Burlingame, CA | Yonkers, NY |
| Highest paying state | Maine | New York |
| Best paying company | Genentech | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a sales and marketing vice president and a sales and marketing manager in terms of educational background:
| Sales And Marketing Vice President | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between sales and marketing vice presidents' and sales and marketing managers' demographics:
| Sales And Marketing Vice President | Sales And Marketing Manager | |
| Average age | 46 | 39 |
| Gender ratio | Male, 83.6% Female, 16.4% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |