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Sales coach vs sales manager

The differences between sales coaches and sales managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a sales coach, becoming a sales manager takes usually requires 6-8 years. Additionally, a sales manager has an average salary of $73,952, which is higher than the $56,159 average annual salary of a sales coach.

The top three skills for a sales coach include sales training, CRM and call monitoring. The most important skills for a sales manager are product knowledge, customer satisfaction, and sales performance.

Sales coach vs sales manager overview

Sales CoachSales Manager
Yearly salary$56,159$73,952
Hourly rate$27.00$35.55
Growth rate4%5%
Number of jobs92,873119,066
Job satisfaction-5
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 63%
Average age4346
Years of experience68

What does a sales coach do?

The sales coaches observe and come up with better strategies and plan to solve training needs. A sales coach is an expert in sales and hence helps companies to develop and train sales members in the best trends and possible strategies to ensure success. Their duties and responsibilities include analyzing sales processes and their effectiveness and closely monitoring sales representatives for errors.

What does a sales manager do?

Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.

Sales coach vs sales manager salary

Sales coaches and sales managers have different pay scales, as shown below.

Sales CoachSales Manager
Average salary$56,159$73,952
Salary rangeBetween $37,000 And $83,000Between $42,000 And $129,000
Highest paying City-Jersey City, NJ
Highest paying state-New Jersey
Best paying company-Capgemini
Best paying industry--

Differences between sales coach and sales manager education

There are a few differences between a sales coach and a sales manager in terms of educational background:

Sales CoachSales Manager
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiUniversity of Southern California

Sales coach vs sales manager demographics

Here are the differences between sales coaches' and sales managers' demographics:

Sales CoachSales Manager
Average age4346
Gender ratioMale, 56.0% Female, 44.0%Male, 68.7% Female, 31.3%
Race ratioBlack or African American, 8.6% Unknown, 4.7% Hispanic or Latino, 18.2% Asian, 6.9% White, 61.0% American Indian and Alaska Native, 0.7%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage9%7%

Differences between sales coach and sales manager duties and responsibilities

Sales coach example responsibilities.

  • Achieve proficiency in all aspects of international business from documentation to freight logistics to pricing negotiations.
  • Prepare new sales representatives by conducting orientation to sales process; developing individual coaching plans; providing resources and assistance.
  • Analyze and recommend strategic plans for sales team, providing analysis and recommendations on ongoing team development and leadership.
  • Maintain detailed accountability of valuable jewelry, handle new merchandise, and maintain employee focus on departmental organization and cleanliness.
  • Create, edit and publish eLearning courses.
  • Contribute to the success of REI by maintaining a working knowledge of REI products and services offer to customers.

Sales manager example responsibilities.

  • Achieve proficiency in multitasking by performing multiple duties and managing differing responsibilities periodically.
  • Manage discount contracts, write up of add-ons, renewals, transfers of equities.
  • Manage and support one of the largest portfolios within the division and the largest in the Americas.
  • Manage website, updating product listings, enhancing SEO positioning, and maintaining overall site appearance and functionality.
  • Launch and manage the Americas outsourcing lead generation and qualification process.
  • Set all promotional activity, introduce new items and manage distributors in select markets.
  • Show more

Sales coach vs sales manager skills

Common sales coach skills
  • Sales Training, 11%
  • CRM, 9%
  • Call Monitoring, 6%
  • Sales Performance, 5%
  • Continuous Improvement, 5%
  • Product Knowledge, 5%
Common sales manager skills
  • Product Knowledge, 12%
  • Customer Satisfaction, 7%
  • Sales Performance, 6%
  • CRM, 5%
  • Sales Process, 4%
  • Work Ethic, 4%