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Sales coach vs sales representative

The differences between sales coaches and sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a sales coach, becoming a sales representative takes usually requires 2-4 years. Additionally, a sales representative has an average salary of $56,591, which is higher than the $56,159 average annual salary of a sales coach.

The top three skills for a sales coach include sales training, CRM and call monitoring. The most important skills for a sales representative are sales process, product knowledge, and customer service.

Sales coach vs sales representative overview

Sales CoachSales Representative
Yearly salary$56,159$56,591
Hourly rate$27.00$27.21
Growth rate4%4%
Number of jobs92,873205,456
Job satisfaction-4.33
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 54%
Average age4347
Years of experience64

What does a sales coach do?

The sales coaches observe and come up with better strategies and plan to solve training needs. A sales coach is an expert in sales and hence helps companies to develop and train sales members in the best trends and possible strategies to ensure success. Their duties and responsibilities include analyzing sales processes and their effectiveness and closely monitoring sales representatives for errors.

What does a sales representative do?

Sales representatives primarily sell the company's products and services to businesses or organizations. They should be adept at closing out sales, negotiating, and providing customer service. They should be knowledgeable about the products or services of the manufacturer or producer they represent. They must also have strong analytical skills that would help them in coming up with cost-benefit analysis in assessing the current roster of clients and even prospective ones. Sales representatives should also be able to maintain good working relationships with all involved stakeholders, especially clients.

Sales coach vs sales representative salary

Sales coaches and sales representatives have different pay scales, as shown below.

Sales CoachSales Representative
Average salary$56,159$56,591
Salary rangeBetween $37,000 And $83,000Between $33,000 And $94,000
Highest paying City-Boston, MA
Highest paying state-Massachusetts
Best paying company-Google
Best paying industry-Pharmaceutical

Differences between sales coach and sales representative education

There are a few differences between a sales coach and a sales representative in terms of educational background:

Sales CoachSales Representative
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 54%
Most common majorBusinessBusiness
Most common collegeSUNY College of Technology at DelhiSUNY College of Technology at Alfred

Sales coach vs sales representative demographics

Here are the differences between sales coaches' and sales representatives' demographics:

Sales CoachSales Representative
Average age4347
Gender ratioMale, 56.0% Female, 44.0%Male, 58.1% Female, 41.9%
Race ratioBlack or African American, 8.6% Unknown, 4.7% Hispanic or Latino, 18.2% Asian, 6.9% White, 61.0% American Indian and Alaska Native, 0.7%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2%
LGBT Percentage9%6%

Differences between sales coach and sales representative duties and responsibilities

Sales coach example responsibilities.

  • Achieve proficiency in all aspects of international business from documentation to freight logistics to pricing negotiations.
  • Prepare new sales representatives by conducting orientation to sales process; developing individual coaching plans; providing resources and assistance.
  • Analyze and recommend strategic plans for sales team, providing analysis and recommendations on ongoing team development and leadership.
  • Maintain detailed accountability of valuable jewelry, handle new merchandise, and maintain employee focus on departmental organization and cleanliness.
  • Create, edit and publish eLearning courses.
  • Contribute to the success of REI by maintaining a working knowledge of REI products and services offer to customers.

Sales representative example responsibilities.

  • Manage prospective leads and existing accounts through a CRM platform to accurately forecast revenue and develop long-term business partnerships.
  • Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
  • Search for procurement contracts, attend trade shows, design flyers, postcards, etc.
  • Utilize POS sales software to maintain monetary sales information produce reports for organizational review.
  • Develop and maintain business relationships with businesses and policyholders using establish methods such as customer relationship management CRM.
  • Handle administrative and sales duties as Jr.
  • Show more

Sales coach vs sales representative skills

Common sales coach skills
  • Sales Training, 11%
  • CRM, 9%
  • Call Monitoring, 6%
  • Sales Performance, 5%
  • Continuous Improvement, 5%
  • Product Knowledge, 5%
Common sales representative skills
  • Sales Process, 9%
  • Product Knowledge, 9%
  • Customer Service, 7%
  • CRM, 6%
  • Business Development, 6%
  • Sales REP, 5%