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The differences between search marketing specialists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a search marketing specialist and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $66,688 average annual salary of a search marketing specialist.
The top three skills for a search marketing specialist include digital marketing, paid search and b testing. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Search Marketing Specialist | Marketing Consultant | |
| Yearly salary | $66,688 | $70,593 |
| Hourly rate | $32.06 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 81,642 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A search marketing specialist is responsible for utilizing web search engines for marketing operations. Their responsibilities include developing web platform strategies to attract visitors and potential clients, plan search marketing campaigns, gather and analyze data, and monitor the progress of campaigns, performing corrective measures as needed. There are also instances where they must produce written advertisement materials and come up with particular keywords. Furthermore, as a search marketing specialist, it is essential to maintain an active communication line with staff, coordinating every step of the way.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Search marketing specialists and marketing consultants have different pay scales, as shown below.
| Search Marketing Specialist | Marketing Consultant | |
| Average salary | $66,688 | $70,593 |
| Salary range | Between $52,000 And $85,000 | Between $44,000 And $112,000 |
| Highest paying City | Newark, NJ | Wilmington, DE |
| Highest paying state | New Jersey | Delaware |
| Best paying company | PayPal | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a search marketing specialist and a marketing consultant in terms of educational background:
| Search Marketing Specialist | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search marketing specialists' and marketing consultants' demographics:
| Search Marketing Specialist | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 56.7% Female, 43.3% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |