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The differences between search marketing specialists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a search marketing specialist and a marketing specialist. Additionally, a search marketing specialist has an average salary of $66,688, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a search marketing specialist include digital marketing, paid search and b testing. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Search Marketing Specialist | Marketing Specialist | |
| Yearly salary | $66,688 | $54,942 |
| Hourly rate | $32.06 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 81,642 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A search marketing specialist is responsible for utilizing web search engines for marketing operations. Their responsibilities include developing web platform strategies to attract visitors and potential clients, plan search marketing campaigns, gather and analyze data, and monitor the progress of campaigns, performing corrective measures as needed. There are also instances where they must produce written advertisement materials and come up with particular keywords. Furthermore, as a search marketing specialist, it is essential to maintain an active communication line with staff, coordinating every step of the way.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Search marketing specialists and marketing specialists have different pay scales, as shown below.
| Search Marketing Specialist | Marketing Specialist | |
| Average salary | $66,688 | $54,942 |
| Salary range | Between $52,000 And $85,000 | Between $36,000 And $82,000 |
| Highest paying City | Newark, NJ | Seattle, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | PayPal | |
| Best paying industry | Technology | Technology |
There are a few differences between a search marketing specialist and a marketing specialist in terms of educational background:
| Search Marketing Specialist | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search marketing specialists' and marketing specialists' demographics:
| Search Marketing Specialist | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 56.7% Female, 43.3% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |