Senior vice president of marketing vs assistant marketing director

Differences between senior vice president of marketing and assistant marketing director duties and responsibilities

Senior vice president of marketing example responsibilities.

• Lead all B2B and B2C marketing, business improvement and project execution efforts.
• Create and manage new sales channels including direct, indirect, B2B and B2C.
• Manage rebranding initiative: strategy, brand standards, logo change, content strategy, visual identity, new collateral.
• Manage CRM data and customize reports on implementations, enhancements and opportunities.
• Establish and manage an innovative direct response performance measurement, reporting and analytics practice around the business.
• Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
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Assistant marketing director example responsibilities.

• Manage website development/content and SEM strategies for corporate and divisional sites.
• Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
• Direct the advertising, marketing and promotional efforts of a major FM station.
• Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
• Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
• Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.
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