Senior vice president of marketing vs senior manager of marketing

The differences between senior vice presidents of marketing and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior vice president of marketing and a senior manager of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $118,350 average annual salary of a senior manager of marketing.

The top three skills for a senior vice president of marketing include digital marketing, analytics and business strategy. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Senior vice president of marketing vs senior manager of marketing overview

	Senior Vice President Of Marketing	Senior Manager Of Marketing
Yearly salary	$200,351	$118,350
Hourly rate	$96.32	$56.90
Growth rate	10%	10%
Number of jobs	111,445	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a senior vice president of marketing do?

A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Senior vice president of marketing vs senior manager of marketing salary

Senior vice presidents of marketing and senior managers of marketing have different pay scales, as shown below.

	Senior Vice President Of Marketing	Senior Manager Of Marketing
Average salary	$200,351	$118,350
Salary range	Between $121,000 And $330,000	Between $92,000 And $151,000
Highest paying City	Waltham, MA	San Francisco, CA
Highest paying state	Massachusetts	California
Best paying company	Audubon Nature Institute	Roku
Best paying industry	Manufacturing	Technology

Differences between senior vice president of marketing and senior manager of marketing education

There are a few differences between a senior vice president of marketing and a senior manager of marketing in terms of educational background:

	Senior Vice President Of Marketing	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Senior vice president of marketing vs senior manager of marketing demographics

Here are the differences between senior vice presidents of marketing' and senior managers of marketing' demographics:

	Senior Vice President Of Marketing	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 66.4% Female, 33.6%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior vice president of marketing and senior manager of marketing duties and responsibilities

Senior vice president of marketing example responsibilities.

Lead all B2B and B2C marketing, business improvement and project execution efforts.
Create and manage new sales channels including direct, indirect, B2B and B2C.
Manage rebranding initiative: strategy, brand standards, logo change, content strategy, visual identity, new collateral.
Manage CRM data and customize reports on implementations, enhancements and opportunities.
Establish and manage an innovative direct response performance measurement, reporting and analytics practice around the business.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Senior vice president of marketing vs senior manager of marketing skills

Common senior vice president of marketing skills

Digital Marketing, 13%
Analytics, 6%
Business Strategy, 5%
SVP, 5%
Integrated Marketing, 5%
Marketing Campaigns, 4%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

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Senior Vice President Of Marketing
Senior Vice President Of Marketing vs Senior Manager Of Marketing

Updated January 8, 2025

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