Senior vice president of marketing vs vice president, strategy

Differences between senior vice president of marketing and vice president, strategy duties and responsibilities

Senior vice president of marketing example responsibilities.

• Lead all B2B and B2C marketing, business improvement and project execution efforts.
• Create and manage new sales channels including direct, indirect, B2B and B2C.
• Manage rebranding initiative: strategy, brand standards, logo change, content strategy, visual identity, new collateral.
• Manage CRM data and customize reports on implementations, enhancements and opportunities.
• Establish and manage an innovative direct response performance measurement, reporting and analytics practice around the business.
• Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
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Vice president, strategy example responsibilities.

• Spearhead implementation and manage technology projects that achieve increased scalability and efficiency (UAT, QA )
• Promote to AVP due to record goals achieve in the marketing and web areas.
• Manage all marketing relate activities, including SEM, trade shows, and direct mail.
• Manage and sell the first network, SaaS model jail calling platforms for Florida, Georgia and Canada.
• Manage customer relationships through selling, training, and demos and proactively collect customer feedback to improve SaaS database.
• Manage the RFP process and maintain the firm's RFP database which consist of an exhaustive list of responses.
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