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Special events coordinator vs marketing coordinator

The differences between special events coordinators and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a special events coordinator, becoming a marketing coordinator takes usually requires 4-6 years. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $40,063 average annual salary of a special events coordinator.

The top three skills for a special events coordinator include customer service, event planning and press releases. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.

Special events coordinator vs marketing coordinator overview

Special Events CoordinatorMarketing Coordinator
Yearly salary$40,063$48,326
Hourly rate$19.26$23.23
Growth rate18%19%
Number of jobs34,53891,281
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 80%
Average age3837
Years of experience26

What does a special events coordinator do?

A special events coordinator is in charge of organizing and devising plans for an event, even monitoring all progress to ensure everything is running smoothly. They are typically responsible for consulting with clients and understanding the event's purpose, offering a selection of venues and caterers, providing cost estimates, and booking various services such as speakers, equipment, location, photographers, videographers, and other essential factors. Moreover, a special events coordinator manages all processes involved in setting up and down an event, all while maintaining client satisfaction.

What does a marketing coordinator do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

Special events coordinator vs marketing coordinator salary

Special events coordinators and marketing coordinators have different pay scales, as shown below.

Special Events CoordinatorMarketing Coordinator
Average salary$40,063$48,326
Salary rangeBetween $26,000 And $60,000Between $34,000 And $67,000
Highest paying CityNew York, NYNew York, NY
Highest paying stateNew JerseyNew Jersey
Best paying companySmithsonian InstitutionKeller Williams Capital Properties
Best paying industryEducationTechnology

Differences between special events coordinator and marketing coordinator education

There are a few differences between a special events coordinator and a marketing coordinator in terms of educational background:

Special Events CoordinatorMarketing Coordinator
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeSan Diego State UniversityUniversity of Georgia

Special events coordinator vs marketing coordinator demographics

Here are the differences between special events coordinators' and marketing coordinators' demographics:

Special Events CoordinatorMarketing Coordinator
Average age3837
Gender ratioMale, 26.4% Female, 73.6%Male, 27.4% Female, 72.6%
Race ratioBlack or African American, 11.3% Unknown, 4.7% Hispanic or Latino, 16.4% Asian, 5.9% White, 61.5% American Indian and Alaska Native, 0.2%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%
LGBT Percentage16%10%

Differences between special events coordinator and marketing coordinator duties and responsibilities

Special events coordinator example responsibilities.

  • Work closely with MDA families, volunteers, sponsors and fellow staff to achieve MDA objectives.
  • Maintain business website and manage Facebook account.
  • Manage reservations and priority seating for VIP diners to ensure customer satisfaction and encourage repeat business.
  • Compile programs and PowerPoint presentations for day of event.
  • Check RSVP lines and provide attendee list for day of event.
  • Create promotional flyers, brochures, and PowerPoint presentations for multiple target markets.
  • Show more

Marketing coordinator example responsibilities.

  • Produce and manage content of company blog using WordPress.
  • Manage first phase of company rebranding and website redesign (not yet implement).
  • Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
  • Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
  • Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
  • Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.
  • Show more

Special events coordinator vs marketing coordinator skills

Common special events coordinator skills
  • Customer Service, 24%
  • Event Planning, 11%
  • Press Releases, 4%
  • Event Logistics, 4%
  • Event Management, 4%
  • PowerPoint, 3%
Common marketing coordinator skills
  • Digital Marketing, 8%
  • Customer Service, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Email Campaigns, 4%
  • Press Releases, 4%

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