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Technical marketing consultant vs marketing executive

The differences between technical marketing consultants and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a technical marketing consultant, becoming a marketing executive takes usually requires 8-10 years. Additionally, a technical marketing consultant has an average salary of $92,161, which is higher than the $73,499 average annual salary of a marketing executive.

The top three skills for a technical marketing consultant include digital marketing, CRM and cloud. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.

Technical marketing consultant vs marketing executive overview

Technical Marketing ConsultantMarketing Executive
Yearly salary$92,161$73,499
Hourly rate$44.31$35.34
Growth rate19%10%
Number of jobs153,588145,040
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 70%
Average age3739
Years of experience610

Technical marketing consultant vs marketing executive salary

Technical marketing consultants and marketing executives have different pay scales, as shown below.

Technical Marketing ConsultantMarketing Executive
Average salary$92,161$73,499
Salary rangeBetween $59,000 And $143,000Between $49,000 And $108,000
Highest paying City-San Francisco, CA
Highest paying state-Nevada
Best paying company-Microsoft
Best paying industry-Retail

Differences between technical marketing consultant and marketing executive education

There are a few differences between a technical marketing consultant and a marketing executive in terms of educational background:

Technical Marketing ConsultantMarketing Executive
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Technical marketing consultant vs marketing executive demographics

Here are the differences between technical marketing consultants' and marketing executives' demographics:

Technical Marketing ConsultantMarketing Executive
Average age3739
Gender ratioMale, 74.2% Female, 25.8%Male, 47.2% Female, 52.8%
Race ratioBlack or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between technical marketing consultant and marketing executive duties and responsibilities

Technical marketing consultant example responsibilities.

  • Manage SEO and track metrics.
  • Manage online affiliate marketing tactics utilizing blogs and PPC campaigns
  • Implement SEO techniques enhancing search engine rankings and increase traffic.
  • Deliver postscript files, html files, and PDF for posting to the web.
  • Devise, execute and analyze CRM initiatives / direct marketing campaigns.
  • Create winning technical offers in response to RFP and RFI for global customer base.
  • Show more

Marketing executive example responsibilities.

  • Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Conduct sales calls to qualify, originate, and close SEO and social media packages for new clients.
  • Prepare market data relate to market potential for incorporation into PowerPoint presentation materials.
  • Design Facebook advertising and promotional offers with images/photos and informational videos; and schedule ad placements for key time periods.
  • Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
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Technical marketing consultant vs marketing executive skills

Common technical marketing consultant skills
  • Digital Marketing, 45%
  • CRM, 8%
  • Cloud, 7%
  • SEO, 4%
  • B Testing, 3%
  • Product Development, 3%
Common marketing executive skills
  • Digital Marketing, 11%
  • Marketing Campaigns, 9%
  • Product Development, 7%
  • Sales Strategies, 4%
  • SEO, 4%
  • Email Campaigns, 4%

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