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The differences between technical marketing specialists and content specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a technical marketing specialist and a content specialist. Additionally, a technical marketing specialist has an average salary of $73,528, which is higher than the $66,018 average annual salary of a content specialist.
The top three skills for a technical marketing specialist include CRM, digital marketing and project management. The most important skills for a content specialist are customer service, digital marketing, and wordpress.
| Technical Marketing Specialist | Content Specialist | |
| Yearly salary | $73,528 | $66,018 |
| Hourly rate | $35.35 | $31.74 |
| Growth rate | 19% | 19% |
| Number of jobs | 152,146 | 40,346 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Technical marketing specialists are marketing professionals who use any method of marketing that focus on the specifications and features of products to make them appealing to customers. These specialists must demonstrate project management skills by assisting brand managers to execute brand campaigns and programs in a timely manner. They must manage and conduct technical evaluations to support the development and introduction of new products. Technical marketing specialists must also participate in several trade shows so that they can help increase their brand awareness campaigns.
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
Technical marketing specialists and content specialists have different pay scales, as shown below.
| Technical Marketing Specialist | Content Specialist | |
| Average salary | $73,528 | $66,018 |
| Salary range | Between $52,000 And $102,000 | Between $52,000 And $83,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Apple | Meta |
| Best paying industry | Pharmaceutical | Health Care |
There are a few differences between a technical marketing specialist and a content specialist in terms of educational background:
| Technical Marketing Specialist | Content Specialist | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 76% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between technical marketing specialists' and content specialists' demographics:
| Technical Marketing Specialist | Content Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 12.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |