Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between technical marketing specialists and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a technical marketing specialist and a marketing analyst. Additionally, a technical marketing specialist has an average salary of $73,528, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a technical marketing specialist include CRM, digital marketing and project management. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Technical Marketing Specialist | Marketing Analyst | |
| Yearly salary | $73,528 | $59,380 |
| Hourly rate | $35.35 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 152,146 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Technical marketing specialists are marketing professionals who use any method of marketing that focus on the specifications and features of products to make them appealing to customers. These specialists must demonstrate project management skills by assisting brand managers to execute brand campaigns and programs in a timely manner. They must manage and conduct technical evaluations to support the development and introduction of new products. Technical marketing specialists must also participate in several trade shows so that they can help increase their brand awareness campaigns.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Technical marketing specialists and marketing analysts have different pay scales, as shown below.
| Technical Marketing Specialist | Marketing Analyst | |
| Average salary | $73,528 | $59,380 |
| Salary range | Between $52,000 And $102,000 | Between $41,000 And $84,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Apple | Meta |
| Best paying industry | Pharmaceutical | Finance |
There are a few differences between a technical marketing specialist and a marketing analyst in terms of educational background:
| Technical Marketing Specialist | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between technical marketing specialists' and marketing analysts' demographics:
| Technical Marketing Specialist | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 12.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |