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The differences between technical marketing specialists and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a technical marketing specialist and a marketing communications specialist. Additionally, a technical marketing specialist has an average salary of $73,528, which is higher than the $53,993 average annual salary of a marketing communications specialist.
The top three skills for a technical marketing specialist include CRM, digital marketing and project management. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Technical Marketing Specialist | Marketing Communications Specialist | |
| Yearly salary | $73,528 | $53,993 |
| Hourly rate | $35.35 | $25.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 152,146 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Technical marketing specialists are marketing professionals who use any method of marketing that focus on the specifications and features of products to make them appealing to customers. These specialists must demonstrate project management skills by assisting brand managers to execute brand campaigns and programs in a timely manner. They must manage and conduct technical evaluations to support the development and introduction of new products. Technical marketing specialists must also participate in several trade shows so that they can help increase their brand awareness campaigns.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Technical marketing specialists and marketing communications specialists have different pay scales, as shown below.
| Technical Marketing Specialist | Marketing Communications Specialist | |
| Average salary | $73,528 | $53,993 |
| Salary range | Between $52,000 And $102,000 | Between $36,000 And $80,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Delaware |
| Best paying company | Apple | Apple |
| Best paying industry | Pharmaceutical | Technology |
There are a few differences between a technical marketing specialist and a marketing communications specialist in terms of educational background:
| Technical Marketing Specialist | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between technical marketing specialists' and marketing communications specialists' demographics:
| Technical Marketing Specialist | Marketing Communications Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 12.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |