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The differences between technical marketing specialists and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a technical marketing specialist, becoming a marketing executive takes usually requires 8-10 years. Additionally, a technical marketing specialist has an average salary of $73,528, which is higher than the $73,499 average annual salary of a marketing executive.
The top three skills for a technical marketing specialist include CRM, digital marketing and project management. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Technical Marketing Specialist | Marketing Executive | |
| Yearly salary | $73,528 | $73,499 |
| Hourly rate | $35.35 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 152,146 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
Technical marketing specialists are marketing professionals who use any method of marketing that focus on the specifications and features of products to make them appealing to customers. These specialists must demonstrate project management skills by assisting brand managers to execute brand campaigns and programs in a timely manner. They must manage and conduct technical evaluations to support the development and introduction of new products. Technical marketing specialists must also participate in several trade shows so that they can help increase their brand awareness campaigns.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Technical marketing specialists and marketing executives have different pay scales, as shown below.
| Technical Marketing Specialist | Marketing Executive | |
| Average salary | $73,528 | $73,499 |
| Salary range | Between $52,000 And $102,000 | Between $49,000 And $108,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Nevada |
| Best paying company | Apple | Microsoft |
| Best paying industry | Pharmaceutical | Retail |
There are a few differences between a technical marketing specialist and a marketing executive in terms of educational background:
| Technical Marketing Specialist | Marketing Executive | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between technical marketing specialists' and marketing executives' demographics:
| Technical Marketing Specialist | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 12.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |