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The differences between technical marketing specialists and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a technical marketing specialist, becoming a marketing strategist takes usually requires 8-10 years. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $73,528 average annual salary of a technical marketing specialist.
The top three skills for a technical marketing specialist include CRM, digital marketing and project management. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Technical Marketing Specialist | Marketing Strategist | |
| Yearly salary | $73,528 | $80,033 |
| Hourly rate | $35.35 | $38.48 |
| Growth rate | 19% | 10% |
| Number of jobs | 152,146 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
Technical marketing specialists are marketing professionals who use any method of marketing that focus on the specifications and features of products to make them appealing to customers. These specialists must demonstrate project management skills by assisting brand managers to execute brand campaigns and programs in a timely manner. They must manage and conduct technical evaluations to support the development and introduction of new products. Technical marketing specialists must also participate in several trade shows so that they can help increase their brand awareness campaigns.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Technical marketing specialists and marketing strategists have different pay scales, as shown below.
| Technical Marketing Specialist | Marketing Strategist | |
| Average salary | $73,528 | $80,033 |
| Salary range | Between $52,000 And $102,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | Washington | Pennsylvania |
| Best paying company | Apple | McKinsey & Company Inc |
| Best paying industry | Pharmaceutical | Technology |
There are a few differences between a technical marketing specialist and a marketing strategist in terms of educational background:
| Technical Marketing Specialist | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between technical marketing specialists' and marketing strategists' demographics:
| Technical Marketing Specialist | Marketing Strategist | |
| Average age | 37 | 39 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 12.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |