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The differences between technical marketing specialists and product specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a technical marketing specialist and a product specialist. Additionally, a product specialist has an average salary of $85,932, which is higher than the $73,528 average annual salary of a technical marketing specialist.
The top three skills for a technical marketing specialist include CRM, digital marketing and project management. The most important skills for a product specialist are customer service, product knowledge, and sales floor.
| Technical Marketing Specialist | Product Specialist | |
| Yearly salary | $73,528 | $85,932 |
| Hourly rate | $35.35 | $41.31 |
| Growth rate | 19% | 19% |
| Number of jobs | 152,146 | 103,863 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 64% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Technical marketing specialists are marketing professionals who use any method of marketing that focus on the specifications and features of products to make them appealing to customers. These specialists must demonstrate project management skills by assisting brand managers to execute brand campaigns and programs in a timely manner. They must manage and conduct technical evaluations to support the development and introduction of new products. Technical marketing specialists must also participate in several trade shows so that they can help increase their brand awareness campaigns.
A product specialist is required to have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases. To gain increased revenue, product specialists must be able to identify new market opportunities. They are required to conduct product and sales training for the marketing team. They must also provide reports about their product-related activities to the management.
Technical marketing specialists and product specialists have different pay scales, as shown below.
| Technical Marketing Specialist | Product Specialist | |
| Average salary | $73,528 | $85,932 |
| Salary range | Between $52,000 And $102,000 | Between $56,000 And $130,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | Washington | California |
| Best paying company | Apple | ByteDance |
| Best paying industry | Pharmaceutical | Technology |
There are a few differences between a technical marketing specialist and a product specialist in terms of educational background:
| Technical Marketing Specialist | Product Specialist | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 64% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between technical marketing specialists' and product specialists' demographics:
| Technical Marketing Specialist | Product Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 12.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.6% White, 66.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |