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Technical marketing specialist vs product specialist

The differences between technical marketing specialists and product specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a technical marketing specialist and a product specialist. Additionally, a product specialist has an average salary of $85,932, which is higher than the $73,528 average annual salary of a technical marketing specialist.

The top three skills for a technical marketing specialist include CRM, digital marketing and project management. The most important skills for a product specialist are customer service, product knowledge, and sales floor.

Technical marketing specialist vs product specialist overview

Technical Marketing SpecialistProduct Specialist
Yearly salary$73,528$85,932
Hourly rate$35.35$41.31
Growth rate19%19%
Number of jobs152,146103,863
Job satisfaction-5
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 64%
Average age3737
Years of experience66

What does a technical marketing specialist do?

Technical marketing specialists are marketing professionals who use any method of marketing that focus on the specifications and features of products to make them appealing to customers. These specialists must demonstrate project management skills by assisting brand managers to execute brand campaigns and programs in a timely manner. They must manage and conduct technical evaluations to support the development and introduction of new products. Technical marketing specialists must also participate in several trade shows so that they can help increase their brand awareness campaigns.

What does a product specialist do?

A product specialist is required to have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases. To gain increased revenue, product specialists must be able to identify new market opportunities. They are required to conduct product and sales training for the marketing team. They must also provide reports about their product-related activities to the management.

Technical marketing specialist vs product specialist salary

Technical marketing specialists and product specialists have different pay scales, as shown below.

Technical Marketing SpecialistProduct Specialist
Average salary$73,528$85,932
Salary rangeBetween $52,000 And $102,000Between $56,000 And $130,000
Highest paying CitySan Francisco, CASan Bruno, CA
Highest paying stateWashingtonCalifornia
Best paying companyAppleByteDance
Best paying industryPharmaceuticalTechnology

Differences between technical marketing specialist and product specialist education

There are a few differences between a technical marketing specialist and a product specialist in terms of educational background:

Technical Marketing SpecialistProduct Specialist
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 64%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Technical marketing specialist vs product specialist demographics

Here are the differences between technical marketing specialists' and product specialists' demographics:

Technical Marketing SpecialistProduct Specialist
Average age3737
Gender ratioMale, 60.7% Female, 39.3%Male, 59.8% Female, 40.2%
Race ratioBlack or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 12.9% White, 65.5% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.6% White, 66.6% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between technical marketing specialist and product specialist duties and responsibilities

Technical marketing specialist example responsibilities.

  • Set up the first CRM system and infrastructure to manage customers and leads ;.
  • Leverage SalesForce to manage company data and provide revenue analysis and forecasts.
  • Initiate the creation of and collaborate with designers in implementation of brand company pages on Facebook and LinkedIn.
  • Gain consensus for technical strategy which include WordPress CMS.
  • Document changes and act as point of contact for CRM consultant firm.
  • Design, produce and traffic marketing materials including brochures, collateral, PowerPoint presentations, sales literature, and promotional items.
  • Show more

Product specialist example responsibilities.

  • Create and manage RFP responses for potential customers and develop product quotes base on customer requirements.
  • Manage projects and priorities list of ongoing engineering plans base on ROI and business needs, and relay to operations regularly.
  • Perform weekly review and update of lead list against opportunities manage in Salesforce.com.
  • Manage telephone relationships with senior management of client companies to troubleshoot and develop product.
  • Participate in CAPA activities as required.
  • Develop generic UI's that includes re-branding & re-skinning of product.
  • Show more

Technical marketing specialist vs product specialist skills

Common technical marketing specialist skills
  • CRM, 12%
  • Digital Marketing, 11%
  • Project Management, 8%
  • Technical Support, 6%
  • Facebook, 5%
  • WordPress, 4%
Common product specialist skills
  • Customer Service, 19%
  • Product Knowledge, 7%
  • Sales Floor, 7%
  • Patients, 6%
  • Excellent Interpersonal, 4%
  • Windows, 3%

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