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The differences between technical marketing specialists and social media specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a technical marketing specialist, becoming a social media specialist takes usually requires 2-4 years. Additionally, a technical marketing specialist has an average salary of $73,528, which is higher than the $51,584 average annual salary of a social media specialist.
The top three skills for a technical marketing specialist include CRM, digital marketing and project management. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Technical Marketing Specialist | Social Media Specialist | |
| Yearly salary | $73,528 | $51,584 |
| Hourly rate | $35.35 | $24.80 |
| Growth rate | 19% | 8% |
| Number of jobs | 152,146 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
Technical marketing specialists are marketing professionals who use any method of marketing that focus on the specifications and features of products to make them appealing to customers. These specialists must demonstrate project management skills by assisting brand managers to execute brand campaigns and programs in a timely manner. They must manage and conduct technical evaluations to support the development and introduction of new products. Technical marketing specialists must also participate in several trade shows so that they can help increase their brand awareness campaigns.
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Technical marketing specialists and social media specialists have different pay scales, as shown below.
| Technical Marketing Specialist | Social Media Specialist | |
| Average salary | $73,528 | $51,584 |
| Salary range | Between $52,000 And $102,000 | Between $38,000 And $68,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Washington | Hawaii |
| Best paying company | Apple | McKinsey & Company Inc |
| Best paying industry | Pharmaceutical | Professional |
There are a few differences between a technical marketing specialist and a social media specialist in terms of educational background:
| Technical Marketing Specialist | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between technical marketing specialists' and social media specialists' demographics:
| Technical Marketing Specialist | Social Media Specialist | |
| Average age | 37 | 42 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 12.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |