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The differences between vice presidents, products & marketing and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, products & marketing and an assistant marketing director. Additionally, a vice president, products & marketing has an average salary of $177,203, which is higher than the $55,415 average annual salary of an assistant marketing director.
The top three skills for a vice president, products & marketing include digital marketing, product management and go-to-market strategy. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.
| Vice President, Products & Marketing | Assistant Marketing Director | |
| Yearly salary | $177,203 | $55,415 |
| Hourly rate | $85.19 | $26.64 |
| Growth rate | 10% | 10% |
| Number of jobs | 140,637 | 94,447 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president of products & marketing is primarily in charge of implementing the company's policies and regulations, developing new ones when necessary. As vice president, it is their duty to establish goals and guidelines, liaise with key external parties, manage product roadmaps, coordinate managers, and present progress report to the president and other higher-ranking officials. They must also oversee the progress of product and marketing programs, ensuring efficiency and significant results. Moreover, there are instances where they must address the public, including the media, representing the company's behalf.
An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.
Vice presidents, products & marketing and assistant marketing directors have different pay scales, as shown below.
| Vice President, Products & Marketing | Assistant Marketing Director | |
| Average salary | $177,203 | $55,415 |
| Salary range | Between $125,000 And $251,000 | Between $35,000 And $86,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Okta | Moody's |
| Best paying industry | Technology | - |
There are a few differences between a vice president, products & marketing and an assistant marketing director in terms of educational background:
| Vice President, Products & Marketing | Assistant Marketing Director | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice presidents, products & marketing' and assistant marketing directors' demographics:
| Vice President, Products & Marketing | Assistant Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.6% Female, 26.4% | Male, 39.7% Female, 60.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |