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The differences between vice presidents, products & marketing and marketing executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, products & marketing and a marketing executive. Additionally, a vice president, products & marketing has an average salary of $177,203, which is higher than the $73,499 average annual salary of a marketing executive.
The top three skills for a vice president, products & marketing include digital marketing, product management and go-to-market strategy. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Vice President, Products & Marketing | Marketing Executive | |
| Yearly salary | $177,203 | $73,499 |
| Hourly rate | $85.19 | $35.34 |
| Growth rate | 10% | 10% |
| Number of jobs | 140,637 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 70% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president of products & marketing is primarily in charge of implementing the company's policies and regulations, developing new ones when necessary. As vice president, it is their duty to establish goals and guidelines, liaise with key external parties, manage product roadmaps, coordinate managers, and present progress report to the president and other higher-ranking officials. They must also oversee the progress of product and marketing programs, ensuring efficiency and significant results. Moreover, there are instances where they must address the public, including the media, representing the company's behalf.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Vice presidents, products & marketing and marketing executives have different pay scales, as shown below.
| Vice President, Products & Marketing | Marketing Executive | |
| Average salary | $177,203 | $73,499 |
| Salary range | Between $125,000 And $251,000 | Between $49,000 And $108,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Nevada |
| Best paying company | Okta | Microsoft |
| Best paying industry | Technology | Retail |
There are a few differences between a vice president, products & marketing and a marketing executive in terms of educational background:
| Vice President, Products & Marketing | Marketing Executive | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice presidents, products & marketing' and marketing executives' demographics:
| Vice President, Products & Marketing | Marketing Executive | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.6% Female, 26.4% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |