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The differences between vice presidents, products & marketing and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, products & marketing and a marketing strategist. Additionally, a vice president, products & marketing has an average salary of $177,203, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a vice president, products & marketing include digital marketing, product management and go-to-market strategy. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Vice President, Products & Marketing | Marketing Strategist | |
| Yearly salary | $177,203 | $80,033 |
| Hourly rate | $85.19 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 140,637 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president of products & marketing is primarily in charge of implementing the company's policies and regulations, developing new ones when necessary. As vice president, it is their duty to establish goals and guidelines, liaise with key external parties, manage product roadmaps, coordinate managers, and present progress report to the president and other higher-ranking officials. They must also oversee the progress of product and marketing programs, ensuring efficiency and significant results. Moreover, there are instances where they must address the public, including the media, representing the company's behalf.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Vice presidents, products & marketing and marketing strategists have different pay scales, as shown below.
| Vice President, Products & Marketing | Marketing Strategist | |
| Average salary | $177,203 | $80,033 |
| Salary range | Between $125,000 And $251,000 | Between $53,000 And $119,000 |
| Highest paying City | Seattle, WA | Harrisburg, PA |
| Highest paying state | Washington | Pennsylvania |
| Best paying company | Okta | McKinsey & Company Inc |
| Best paying industry | Technology | Technology |
There are a few differences between a vice president, products & marketing and a marketing strategist in terms of educational background:
| Vice President, Products & Marketing | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice presidents, products & marketing' and marketing strategists' demographics:
| Vice President, Products & Marketing | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.6% Female, 26.4% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |