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The differences between web managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a web manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $82,696 average annual salary of a web manager.
The top three skills for a web manager include digital marketing, wordpress and html css. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Web Manager | Product Marketing Manager | |
| Yearly salary | $82,696 | $112,220 |
| Hourly rate | $39.76 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 107,495 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Web managers and product marketing managers have different pay scales, as shown below.
| Web Manager | Product Marketing Manager | |
| Average salary | $82,696 | $112,220 |
| Salary range | Between $54,000 And $125,000 | Between $83,000 And $149,000 |
| Highest paying City | San Jose, CA | San Bruno, CA |
| Highest paying state | Hawaii | California |
| Best paying company | Meta | Credit Karma |
| Best paying industry | - | Technology |
There are a few differences between a web manager and a product marketing manager in terms of educational background:
| Web Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between web managers' and product marketing managers' demographics:
| Web Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 56.4% Female, 43.6% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |