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Web manager vs senior manager of marketing

The differences between web managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a web manager and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $82,696 average annual salary of a web manager.

The top three skills for a web manager include digital marketing, wordpress and html css. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Web manager vs senior manager of marketing overview

Web ManagerSenior Manager Of Marketing
Yearly salary$82,696$118,350
Hourly rate$39.76$56.90
Growth rate10%10%
Number of jobs107,495109,064
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 76%
Average age3939
Years of experience1010

What does a web manager do?

Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Web manager vs senior manager of marketing salary

Web managers and senior managers of marketing have different pay scales, as shown below.

Web ManagerSenior Manager Of Marketing
Average salary$82,696$118,350
Salary rangeBetween $54,000 And $125,000Between $92,000 And $151,000
Highest paying CitySan Jose, CASan Francisco, CA
Highest paying stateHawaiiCalifornia
Best paying companyMetaRoku
Best paying industry-Technology

Differences between web manager and senior manager of marketing education

There are a few differences between a web manager and a senior manager of marketing in terms of educational background:

Web ManagerSenior Manager Of Marketing
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 76%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Web manager vs senior manager of marketing demographics

Here are the differences between web managers' and senior managers of marketing' demographics:

Web ManagerSenior Manager Of Marketing
Average age3939
Gender ratioMale, 56.4% Female, 43.6%Male, 49.2% Female, 50.8%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between web manager and senior manager of marketing duties and responsibilities

Web manager example responsibilities.

  • Plan workflow and train catalog editors to manage XML.
  • Utilize 3scale tool to manage the API accessibility for external users.
  • Manage UI flow, technical standards, development and maintenance for these tools.
  • Manage the QA process from the business side to ensure that the proper test plans are executed.
  • Manage site content including a graphic image library and product catalog using various tools including HTML and content management software.
  • Design and manage daily and monthly e-newsletters publish in XML and deliver to subscribers via e-mail in ASCII and HTML formats.
  • Show more

Senior manager of marketing example responsibilities.

  • Manage internal POS inventories to ensure accuracy of items receive and stock levels.
  • Recruit by Sr. VP to manage all marketing aspects of a major output product.
  • Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
  • Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
  • Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
  • Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.
  • Show more

Web manager vs senior manager of marketing skills

Common web manager skills
  • Digital Marketing, 9%
  • WordPress, 9%
  • Html Css, 7%
  • B Testing, 6%
  • Google Analytics, 5%
  • HTML, 4%
Common senior manager of marketing skills
  • Digital Marketing, 15%
  • Marketing Campaigns, 5%
  • Integrated Marketing, 5%
  • Project Management, 4%
  • SR, 3%
  • CRM, 3%

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