Wine consultant vs marketing/sales representative

Differences between wine consultant and marketing/sales representative duties and responsibilities

Wine consultant example responsibilities.

• Book and coordinate wine tasting events, facilitate customer invitations, and manage customer relationships and satisfaction.
• Utilize CRM systems to effectively manage accounts; leverage competitor and market intelligence to drive offer posture and capture competitor accounts.
• Assist customers with the selection of wines, spirits, and beer.
• Assist front of the bar, bartending and comply basic duties & procedures.
• Assist customers find wines, spirits and beers right for their budget and taste preferences.
• Set up all marketing and POS material at venues for overall aesthetics and professionalism of events.
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Marketing/sales representative example responsibilities.

• Track all leads activity, leads/opportunities and manage reports using Salesforce.com.
• Utilize CRM database to manage and track prospect interaction to ensure accurate documentation of window requirements and ongoing communication.
• Serve as a product specialist to sales team for web design, paid search, SEO and social media services.
• Develop working knowledge of Salesforce, customer relationship management software.
• Incorporate videos, PowerPoint presentations and interactive tools in both comprehensive courses.
• Plan, organize and execute informational seminars and luncheons incorporating PowerPoint presentations.
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