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Account executive-field vs advertising account executive

The differences between account executive-fields and advertising account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account executive-field has an average salary of $72,343, which is higher than the $62,123 average annual salary of an advertising account executive.

The top three skills for an account executive-field include CRM, product knowledge and technology solutions. The most important skills for an advertising account executive are media sales, CRM, and client relationships.

Account executive-field vs advertising account executive overview

Account Executive-FieldAdvertising Account Executive
Yearly salary$72,343$62,123
Hourly rate$34.78$29.87
Growth rate4%-8%
Number of jobs160,285117,707
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Average age4444
Years of experience-4

What does an account executive-field do?

The field account executive works with the sales and marketing team and accounts planning to create a strategy that will improve sales. This person also monitors competition and the performances of all handled accounts. The field account executive also provides ideas for product development and helps create marketing campaigns and other advertising strategies. Through an account executive's inputs and ideas, the company can focus on successful campaigns to expand.

What does an advertising account executive do?

An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.

Account executive-field vs advertising account executive salary

Account executive-fields and advertising account executives have different pay scales, as shown below.

Account Executive-FieldAdvertising Account Executive
Average salary$72,343$62,123
Salary rangeBetween $49,000 And $104,000Between $44,000 And $87,000
Highest paying City-Redding, CA
Highest paying state-California
Best paying company-Microsoft
Best paying industry-Telecommunication

Differences between account executive-field and advertising account executive education

There are a few differences between an account executive-field and an advertising account executive in terms of educational background:

Account Executive-FieldAdvertising Account Executive
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeStanford UniversityUniversity of Pennsylvania

Account executive-field vs advertising account executive demographics

Here are the differences between account executive-fields' and advertising account executives' demographics:

Account Executive-FieldAdvertising Account Executive
Average age4444
Gender ratioMale, 61.6% Female, 38.4%Male, 41.4% Female, 58.6%
Race ratioBlack or African American, 6.8% Unknown, 4.1% Hispanic or Latino, 15.8% Asian, 5.6% White, 67.4% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4%
LGBT Percentage5%10%

Differences between account executive-field and advertising account executive duties and responsibilities

Account executive-field example responsibilities.

  • Manage all aspects of tactical implementations, including creative and technical development, measurement, reporting and ROI analysis.
  • Track deals and keep detailed notes in CRM database.
  • Maintain an accurate customer relationship management system (CRM) by entering daily activities and account updates.
  • Utilize SalesForce automation to effectively generate accurate sales forecasting, develop territory planning strategy, and produce detail client reporting.
  • Develop individual account base through telemarketing, cold-calling & prospecting.

Advertising account executive example responsibilities.

  • Manage RFP responses for CPG and healthcare campaigns across various publishers (i.e.
  • Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
  • Generate leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
  • Manage copywriting and spot production scheduling
  • Manage and grow existing account list through maintaining agency relationships, increase ROI, and campaign optimization recommendations.
  • Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
  • Show more

Account executive-field vs advertising account executive skills

Common account executive-field skills
  • CRM, 8%
  • Product Knowledge, 7%
  • Technology Solutions, 7%
  • Account Management, 6%
  • Cloud, 6%
  • Business Relationships, 6%
Common advertising account executive skills
  • Media Sales, 16%
  • CRM, 11%
  • Client Relationships, 8%
  • Cold Calls, 7%
  • PowerPoint, 7%
  • Mobile Marketing, 7%