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The differences between account strategists and account planners can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an account strategist and an account planner. Additionally, an account strategist has an average salary of $95,655, which is higher than the $71,823 average annual salary of an account planner.
The top three skills for an account strategist include digital marketing, client facing and account management. The most important skills for an account planner are digital marketing, media sales, and nielsen.
| Account Strategist | Account Planner | |
| Yearly salary | $95,655 | $71,823 |
| Hourly rate | $45.99 | $34.53 |
| Growth rate | 19% | 19% |
| Number of jobs | 69,217 | 82,798 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 82% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An account strategist helps client accounts achieve their short and long-term goals by establishing business strategies and guidelines. They typically gather and analyze data, review feedback from clients, conduct risk assessments, perform research and analysis to identify the weaknesses and strengths of existing procedures, develop reports and presentations, and implement solutions against problem areas while working together with account managers and analysts. Moreover, an account strategist may also help address client concerns, resolving them promptly and efficiently to ensure client satisfaction.
An account planner is someone who works primarily with clients on how to improve their accounts, sales strategy, and marketing. The account planner creates, develops, and maintains clients' accounts to increase sales and make them profitable. Included in an account planner's task is to monitor competition, determine problems in the actual marketing campaign, provide insight into the market's status, and offer suggestions on how to improve. The account planner also communicates directly with the client and actively works with them to achieve success.
Account strategists and account planners have different pay scales, as shown below.
| Account Strategist | Account Planner | |
| Average salary | $95,655 | $71,823 |
| Salary range | Between $66,000 And $137,000 | Between $48,000 And $107,000 |
| Highest paying City | Seattle, WA | Harrison, NY |
| Highest paying state | Washington | Delaware |
| Best paying company | ||
| Best paying industry | Technology | Professional |
There are a few differences between an account strategist and an account planner in terms of educational background:
| Account Strategist | Account Planner | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between account strategists' and account planners' demographics:
| Account Strategist | Account Planner | |
| Average age | 37 | 37 |
| Gender ratio | Male, 39.9% Female, 60.1% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.1% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 13.2% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |