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The differences between account strategists and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an account strategist, becoming a marketing account manager takes usually requires 8-10 years. Additionally, an account strategist has an average salary of $95,655, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for an account strategist include digital marketing, client facing and account management. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Account Strategist | Marketing Account Manager | |
| Yearly salary | $95,655 | $67,983 |
| Hourly rate | $45.99 | $32.68 |
| Growth rate | 19% | 10% |
| Number of jobs | 69,217 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
An account strategist helps client accounts achieve their short and long-term goals by establishing business strategies and guidelines. They typically gather and analyze data, review feedback from clients, conduct risk assessments, perform research and analysis to identify the weaknesses and strengths of existing procedures, develop reports and presentations, and implement solutions against problem areas while working together with account managers and analysts. Moreover, an account strategist may also help address client concerns, resolving them promptly and efficiently to ensure client satisfaction.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Account strategists and marketing account managers have different pay scales, as shown below.
| Account Strategist | Marketing Account Manager | |
| Average salary | $95,655 | $67,983 |
| Salary range | Between $66,000 And $137,000 | Between $50,000 And $91,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | American Tower | |
| Best paying industry | Technology | Energy |
There are a few differences between an account strategist and a marketing account manager in terms of educational background:
| Account Strategist | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between account strategists' and marketing account managers' demographics:
| Account Strategist | Marketing Account Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 39.9% Female, 60.1% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.1% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |