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The differences between account strategists and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an account strategist and a marketing representative. Additionally, an account strategist has an average salary of $95,655, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for an account strategist include digital marketing, client facing and account management. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.
| Account Strategist | Marketing Representative | |
| Yearly salary | $95,655 | $47,376 |
| Hourly rate | $45.99 | $22.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 69,217 | 217,886 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An account strategist helps client accounts achieve their short and long-term goals by establishing business strategies and guidelines. They typically gather and analyze data, review feedback from clients, conduct risk assessments, perform research and analysis to identify the weaknesses and strengths of existing procedures, develop reports and presentations, and implement solutions against problem areas while working together with account managers and analysts. Moreover, an account strategist may also help address client concerns, resolving them promptly and efficiently to ensure client satisfaction.
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Account strategists and marketing representatives have different pay scales, as shown below.
| Account Strategist | Marketing Representative | |
| Average salary | $95,655 | $47,376 |
| Salary range | Between $66,000 And $137,000 | Between $28,000 And $77,000 |
| Highest paying City | Seattle, WA | New York, NY |
| Highest paying state | Washington | Washington |
| Best paying company | Amazon | |
| Best paying industry | Technology | Finance |
There are a few differences between an account strategist and a marketing representative in terms of educational background:
| Account Strategist | Marketing Representative | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between account strategists' and marketing representatives' demographics:
| Account Strategist | Marketing Representative | |
| Average age | 37 | 37 |
| Gender ratio | Male, 39.9% Female, 60.1% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.1% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |