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The differences between advertising account managers and account development managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising account manager, becoming an account development manager takes usually requires 6-8 years. Additionally, an advertising account manager has an average salary of $75,431, which is higher than the $72,375 average annual salary of an account development manager.
The top three skills for an advertising account manager include lead generation, sales presentations and account management. The most important skills for an account development manager are customer relationships, customer accounts, and CRM.
| Advertising Account Manager | Account Development Manager | |
| Yearly salary | $75,431 | $72,375 |
| Hourly rate | $36.26 | $34.80 |
| Growth rate | 10% | 5% |
| Number of jobs | 105,277 | 214,004 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Average age | 39 | 46 |
| Years of experience | 6 | 8 |
An advertising account manager works at advertising agencies where they are in charge of communicating with clients and managing accounts, building positive client relationships in the process. They coordinate directly with creative teams, ensuring that operations adhere to the clients' budgets, preferences, guidelines, and project requirements. There are also instances when they must secure the clients' advertising needs by liaising with external parties, purchasing advertising spaces, and researching new advertising opportunities. Moreover, an advertising account manager answers inquiries and updates the clients regularly.
An account development manager's responsibilities revolve around securing and reaching sales targets, creating business plans, developing strategies, and building positive relationships with clients. They must also reach out to clients through calls and correspondence, offer products and services, and address any issues and concerns, resolving them promptly and efficiently. There are also instances when they have to collect and process payments, perform follow-up calls, negotiate contracts, and even open and close accounts. Furthermore, as a manager, it is essential to lead and encourage the team to reach goals, all while implementing the company's policies and regulations.
Advertising account managers and account development managers have different pay scales, as shown below.
| Advertising Account Manager | Account Development Manager | |
| Average salary | $75,431 | $72,375 |
| Salary range | Between $50,000 And $112,000 | Between $43,000 And $120,000 |
| Highest paying City | San Francisco, CA | Sacramento, CA |
| Highest paying state | Nevada | New York |
| Best paying company | Microsoft | NVIDIA |
| Best paying industry | Internet | Technology |
There are a few differences between an advertising account manager and an account development manager in terms of educational background:
| Advertising Account Manager | Account Development Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Southern California |
Here are the differences between advertising account managers' and account development managers' demographics:
| Advertising Account Manager | Account Development Manager | |
| Average age | 39 | 46 |
| Gender ratio | Male, 42.5% Female, 57.5% | Male, 61.8% Female, 38.2% |
| Race ratio | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 71.9% American Indian and Alaska Native, 0.4% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |