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The differences between advertising account managers and account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising account manager, becoming an account manager takes usually requires 6-8 years. Additionally, an advertising account manager has an average salary of $75,431, which is higher than the $68,535 average annual salary of an account manager.
The top three skills for an advertising account manager include lead generation, sales presentations and account management. The most important skills for an account manager are customer service, account management, and healthcare.
| Advertising Account Manager | Account Manager | |
| Yearly salary | $75,431 | $68,535 |
| Hourly rate | $36.26 | $32.95 |
| Growth rate | 10% | 5% |
| Number of jobs | 105,277 | 152,261 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 70% |
| Average age | 39 | 46 |
| Years of experience | 6 | 8 |
An advertising account manager works at advertising agencies where they are in charge of communicating with clients and managing accounts, building positive client relationships in the process. They coordinate directly with creative teams, ensuring that operations adhere to the clients' budgets, preferences, guidelines, and project requirements. There are also instances when they must secure the clients' advertising needs by liaising with external parties, purchasing advertising spaces, and researching new advertising opportunities. Moreover, an advertising account manager answers inquiries and updates the clients regularly.
Account managers are employees who act as the bridge between the company they represent and the client of the company. They are assigned to handle specific clients so that the company will be able to tailor-fit any product or service according to the clients' requirements. Account managers are responsible for maintaining a harmonious relationship between the two parties by ensuring that any agreement made is amenable to both the company and the client. They are also responsible for ensuring that the company will be able to provide the needs of the client within any limitation that the client may have. Account managers also ensure that the company's reputation and well-being are always considered in any dealings.
Advertising account managers and account managers have different pay scales, as shown below.
| Advertising Account Manager | Account Manager | |
| Average salary | $75,431 | $68,535 |
| Salary range | Between $50,000 And $112,000 | Between $42,000 And $110,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Nevada | Washington |
| Best paying company | Microsoft | NVIDIA |
| Best paying industry | Internet | Technology |
There are a few differences between an advertising account manager and an account manager in terms of educational background:
| Advertising Account Manager | Account Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Southern California |
Here are the differences between advertising account managers' and account managers' demographics:
| Advertising Account Manager | Account Manager | |
| Average age | 39 | 46 |
| Gender ratio | Male, 42.5% Female, 57.5% | Male, 54.8% Female, 45.2% |
| Race ratio | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 71.9% American Indian and Alaska Native, 0.4% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |