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The differences between advertising account managers and territory account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an advertising account manager, becoming a territory account manager takes usually requires 6-8 years. Additionally, an advertising account manager has an average salary of $75,431, which is higher than the $65,808 average annual salary of a territory account manager.
The top three skills for an advertising account manager include lead generation, sales presentations and account management. The most important skills for a territory account manager are customer service, CRM, and product knowledge.
| Advertising Account Manager | Territory Account Manager | |
| Yearly salary | $75,431 | $65,808 |
| Hourly rate | $36.26 | $31.64 |
| Growth rate | 10% | 5% |
| Number of jobs | 105,277 | 163,183 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Average age | 39 | 46 |
| Years of experience | 6 | 8 |
An advertising account manager works at advertising agencies where they are in charge of communicating with clients and managing accounts, building positive client relationships in the process. They coordinate directly with creative teams, ensuring that operations adhere to the clients' budgets, preferences, guidelines, and project requirements. There are also instances when they must secure the clients' advertising needs by liaising with external parties, purchasing advertising spaces, and researching new advertising opportunities. Moreover, an advertising account manager answers inquiries and updates the clients regularly.
Territory account managers are sales professionals who take responsibility for the maintenance of customer relationships. These managers learn how clients do business and establish a better understanding of customer interaction. They generate sales with client accounts using techniques such as cross-selling and upselling. It is their job to ensure that their clients receive the requested services and products on time. They also maintain long-term account relationships. The core skills for this job include strong communication skills, leadership skills, and attention to detail.
Advertising account managers and territory account managers have different pay scales, as shown below.
| Advertising Account Manager | Territory Account Manager | |
| Average salary | $75,431 | $65,808 |
| Salary range | Between $50,000 And $112,000 | Between $44,000 And $98,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Nevada | New Jersey |
| Best paying company | Microsoft | Hitachi Vantara |
| Best paying industry | Internet | Technology |
There are a few differences between an advertising account manager and a territory account manager in terms of educational background:
| Advertising Account Manager | Territory Account Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Southern California |
Here are the differences between advertising account managers' and territory account managers' demographics:
| Advertising Account Manager | Territory Account Manager | |
| Average age | 39 | 46 |
| Gender ratio | Male, 42.5% Female, 57.5% | Male, 70.0% Female, 30.0% |
| Race ratio | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 71.9% American Indian and Alaska Native, 0.4% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |