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The differences between assistant marketing coordinators and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an assistant marketing coordinator and a marketing administrator. Additionally, a marketing administrator has an average salary of $68,147, which is higher than the $51,586 average annual salary of an assistant marketing coordinator.
The top three skills for an assistant marketing coordinator include customer service, event planning and database management. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.
| Assistant Marketing Coordinator | Marketing Administrator | |
| Yearly salary | $51,586 | $68,147 |
| Hourly rate | $24.80 | $32.76 |
| Growth rate | 19% | 19% |
| Number of jobs | 97,339 | 127,569 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 70% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An assistant marketing coordinator's role is to assist marketing coordinators in organizing marketing programs and projects. Although the extent of their responsibilities depends upon their company of employment, it usually entails liaising with internal and external parties, delegating responsibilities among teams, performing market research and analyses, and participating in managing marketing campaigns and overseeing operations to ensure compliance with project requirements. They also perform various clerical tasks such as handling calls and correspondence, obtaining necessary certifications, preparing and processing documents, maintaining records, and updating client accounts.
A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.
Assistant marketing coordinators and marketing administrators have different pay scales, as shown below.
| Assistant Marketing Coordinator | Marketing Administrator | |
| Average salary | $51,586 | $68,147 |
| Salary range | Between $40,000 And $66,000 | Between $46,000 And $99,000 |
| Highest paying City | - | Dover, DE |
| Highest paying state | - | Alaska |
| Best paying company | - | Fox News |
| Best paying industry | - | Finance |
There are a few differences between an assistant marketing coordinator and a marketing administrator in terms of educational background:
| Assistant Marketing Coordinator | Marketing Administrator | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant marketing coordinators' and marketing administrators' demographics:
| Assistant Marketing Coordinator | Marketing Administrator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 36.7% Female, 63.3% | Male, 21.3% Female, 78.7% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |