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The differences between assistant marketing coordinators and public relations coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an assistant marketing coordinator, becoming a public relations coordinator takes usually requires 2-4 years. Additionally, an assistant marketing coordinator has an average salary of $51,586, which is higher than the $46,225 average annual salary of a public relations coordinator.
The top three skills for an assistant marketing coordinator include customer service, event planning and database management. The most important skills for a public relations coordinator are press releases, facebook, and twitter.
| Assistant Marketing Coordinator | Public Relations Coordinator | |
| Yearly salary | $51,586 | $46,225 |
| Hourly rate | $24.80 | $22.22 |
| Growth rate | 19% | 8% |
| Number of jobs | 97,339 | 35,324 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 83% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
An assistant marketing coordinator's role is to assist marketing coordinators in organizing marketing programs and projects. Although the extent of their responsibilities depends upon their company of employment, it usually entails liaising with internal and external parties, delegating responsibilities among teams, performing market research and analyses, and participating in managing marketing campaigns and overseeing operations to ensure compliance with project requirements. They also perform various clerical tasks such as handling calls and correspondence, obtaining necessary certifications, preparing and processing documents, maintaining records, and updating client accounts.
A public relations coordinator is responsible for developing brand awareness for the organization's brand image. Public relations coordinators work closely with the marketing department to manage marketing campaigns, mainly social media platforms and events, promoting the organization. A public relations coordinator assists with press releases, media coverage, investor relations, and responding to clients' inquiries and concerns. Public relations coordinators also analyze current market trends to identify business opportunities that would meet public demands. They must have excellent communication skills, as well as be highly organized with meeting deadlines under minimal supervision.
Assistant marketing coordinators and public relations coordinators have different pay scales, as shown below.
| Assistant Marketing Coordinator | Public Relations Coordinator | |
| Average salary | $51,586 | $46,225 |
| Salary range | Between $40,000 And $66,000 | Between $35,000 And $60,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | Virginia |
| Best paying company | - | Shiseido |
| Best paying industry | - | Health Care |
There are a few differences between an assistant marketing coordinator and a public relations coordinator in terms of educational background:
| Assistant Marketing Coordinator | Public Relations Coordinator | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between assistant marketing coordinators' and public relations coordinators' demographics:
| Assistant Marketing Coordinator | Public Relations Coordinator | |
| Average age | 37 | 42 |
| Gender ratio | Male, 36.7% Female, 63.3% | Male, 24.3% Female, 75.7% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |