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The differences between assistant marketing managers and managers's assistant/administrative assistant can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an assistant marketing manager, becoming a manager's assistant/administrative assistant takes usually requires 1-2 years. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $44,190 average annual salary of a manager's assistant/administrative assistant.
The top three skills for an assistant marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a manager's assistant/administrative assistant are inventory control, customer service, and financial reports.
| Assistant Marketing Manager | Manager's Assistant/Administrative Assistant | |
| Yearly salary | $94,094 | $44,190 |
| Hourly rate | $45.24 | $21.25 |
| Growth rate | 10% | -8% |
| Number of jobs | 82,527 | 40,349 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 49% |
| Average age | 39 | 50 |
| Years of experience | 10 | 2 |
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
A manager's assistant, or administrative assistant, is responsible for providing support to the management by performing administrative and clerical tasks as needed. Some of the administrative assistant's duties include receiving and responding to customer's inquiries and concerns through e-mail, phone calls, and personal visits, scheduling meetings or important events, generating operations reports, keeping records of the company's expenses, and monitoring office supplies. An administrative assistant must have exceptional work ethics and time-management skills, as well as the ability to multi-task to perform multiple tasks under minimal supervision.
Assistant marketing managers and managers's assistant/administrative assistant have different pay scales, as shown below.
| Assistant Marketing Manager | Manager's Assistant/Administrative Assistant | |
| Average salary | $94,094 | $44,190 |
| Salary range | Between $64,000 And $136,000 | Between $27,000 And $71,000 |
| Highest paying City | Portsmouth, VA | Washington, DC |
| Highest paying state | Virginia | New York |
| Best paying company | General Motors | Bain & Company |
| Best paying industry | Finance | Manufacturing |
There are a few differences between an assistant marketing manager and a manager's assistant/administrative assistant in terms of educational background:
| Assistant Marketing Manager | Manager's Assistant/Administrative Assistant | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 49% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Western Carolina University |
Here are the differences between assistant marketing managers' and managers's assistant/administrative assistant' demographics:
| Assistant Marketing Manager | Manager's Assistant/Administrative Assistant | |
| Average age | 39 | 50 |
| Gender ratio | Male, 39.0% Female, 61.0% | Male, 33.9% Female, 66.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 9.2% Unknown, 3.9% Hispanic or Latino, 16.1% Asian, 3.8% White, 66.2% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 10% | 6% |