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Assistant marketing manager vs manager's assistant/administrative assistant

The differences between assistant marketing managers and managers's assistant/administrative assistant can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an assistant marketing manager, becoming a manager's assistant/administrative assistant takes usually requires 1-2 years. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $44,190 average annual salary of a manager's assistant/administrative assistant.

The top three skills for an assistant marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a manager's assistant/administrative assistant are inventory control, customer service, and financial reports.

Assistant marketing manager vs manager's assistant/administrative assistant overview

Assistant Marketing ManagerManager's Assistant/Administrative Assistant
Yearly salary$94,094$44,190
Hourly rate$45.24$21.25
Growth rate10%-8%
Number of jobs82,52740,349
Job satisfaction-4
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 49%
Average age3950
Years of experience102

What does an assistant marketing manager do?

An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.

What does a manager's assistant/administrative assistant do?

A manager's assistant, or administrative assistant, is responsible for providing support to the management by performing administrative and clerical tasks as needed. Some of the administrative assistant's duties include receiving and responding to customer's inquiries and concerns through e-mail, phone calls, and personal visits, scheduling meetings or important events, generating operations reports, keeping records of the company's expenses, and monitoring office supplies. An administrative assistant must have exceptional work ethics and time-management skills, as well as the ability to multi-task to perform multiple tasks under minimal supervision.

Assistant marketing manager vs manager's assistant/administrative assistant salary

Assistant marketing managers and managers's assistant/administrative assistant have different pay scales, as shown below.

Assistant Marketing ManagerManager's Assistant/Administrative Assistant
Average salary$94,094$44,190
Salary rangeBetween $64,000 And $136,000Between $27,000 And $71,000
Highest paying CityPortsmouth, VAWashington, DC
Highest paying stateVirginiaNew York
Best paying companyGeneral MotorsBain & Company
Best paying industryFinanceManufacturing

Differences between assistant marketing manager and manager's assistant/administrative assistant education

There are a few differences between an assistant marketing manager and a manager's assistant/administrative assistant in terms of educational background:

Assistant Marketing ManagerManager's Assistant/Administrative Assistant
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 49%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaWestern Carolina University

Assistant marketing manager vs manager's assistant/administrative assistant demographics

Here are the differences between assistant marketing managers' and managers's assistant/administrative assistant' demographics:

Assistant Marketing ManagerManager's Assistant/Administrative Assistant
Average age3950
Gender ratioMale, 39.0% Female, 61.0%Male, 33.9% Female, 66.1%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 9.2% Unknown, 3.9% Hispanic or Latino, 16.1% Asian, 3.8% White, 66.2% American Indian and Alaska Native, 0.7%
LGBT Percentage10%6%

Differences between assistant marketing manager and manager's assistant/administrative assistant duties and responsibilities

Assistant marketing manager example responsibilities.

  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Provide product support for customers on internet forums, Facebook and other web sites.
  • Promote and distribute content on YouTube, LinkedIn, Facebook, and other social media platforms.
  • Design and prepare presentations for sales using PowerPoint.
  • Report ROI and post-promotion analysis for all consumer promotions by utilizing syndicate data and financial analysis.
  • Perform ROI analysis to measure and evaluate effectiveness of various programs implement in national and regional accounts.
  • Show more

Manager's assistant/administrative assistant example responsibilities.

  • Utilize KRONOS operating system to ensure employees are paid correctly and direct labor costs to the company manage efficiently.
  • Manage an official company page on Facebook to facilitate interaction with customers and increase customer engagement.
  • Liaise with top hospital administration to attain clearance for international patient prior to surgery and maintain anonymity of high profile patients.
  • Assist executive director and research director with PowerPoint presentations, research, and various administrative tasks, including calendar management.
  • Receive training in non-violence crisis intervention (CPI) as well as CPR.
  • Assist in the registration for swim, water safety instructor, CPR, and water aerobics classes.
  • Show more

Assistant marketing manager vs manager's assistant/administrative assistant skills

Common assistant marketing manager skills
  • Digital Marketing, 9%
  • Marketing Campaigns, 6%
  • Project Management, 6%
  • Strong Project Management, 5%
  • Product Development, 5%
  • SEO, 4%
Common manager's assistant/administrative assistant skills
  • Inventory Control, 26%
  • Customer Service, 18%
  • Financial Reports, 6%
  • Loss Prevention, 4%
  • Purchase Orders, 4%
  • Telephone Calls, 4%

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