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The differences between assistant marketing managers and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an assistant marketing manager, becoming a marketing assistant takes usually requires 4-6 years. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for an assistant marketing manager include digital marketing, marketing campaigns and project management. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Assistant Marketing Manager | Marketing Assistant | |
| Yearly salary | $94,094 | $39,442 |
| Hourly rate | $45.24 | $18.96 |
| Growth rate | 10% | 19% |
| Number of jobs | 82,527 | 77,611 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Assistant marketing managers and marketing assistants have different pay scales, as shown below.
| Assistant Marketing Manager | Marketing Assistant | |
| Average salary | $94,094 | $39,442 |
| Salary range | Between $64,000 And $136,000 | Between $28,000 And $55,000 |
| Highest paying City | Portsmouth, VA | Jersey City, NJ |
| Highest paying state | Virginia | New Jersey |
| Best paying company | General Motors | |
| Best paying industry | Finance | Finance |
There are a few differences between an assistant marketing manager and a marketing assistant in terms of educational background:
| Assistant Marketing Manager | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant marketing managers' and marketing assistants' demographics:
| Assistant Marketing Manager | Marketing Assistant | |
| Average age | 39 | 37 |
| Gender ratio | Male, 39.0% Female, 61.0% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |