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The differences between assistant vice presidents, marketing and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an assistant vice president, marketing, becoming a marketing specialist takes usually requires 4-6 years. Additionally, an assistant vice president, marketing has an average salary of $105,502, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for an assistant vice president, marketing include digital marketing, financial services and AVP. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Assistant Vice President, Marketing | Marketing Specialist | |
| Yearly salary | $105,502 | $54,942 |
| Hourly rate | $50.72 | $26.41 |
| Growth rate | 10% | 19% |
| Number of jobs | 106,335 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
An assistant vice president of marketing is in charge of performing support tasks for the vice president while spearheading marketing programs and projects, ensuring efficiency and smooth workflow. Their responsibilities include managing marketing teams, conducting market research and analysis, reviewing marketing plans and strategies, coordinating different departments, and participating in creating marketing materials. They must also monitor the progress of operations, producing progress reports for the vice president and other executives. Moreover, an assistant vice president must oversee staff while enforcing the company's policies and regulations.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Assistant vice presidents, marketing and marketing specialists have different pay scales, as shown below.
| Assistant Vice President, Marketing | Marketing Specialist | |
| Average salary | $105,502 | $54,942 |
| Salary range | Between $76,000 And $145,000 | Between $36,000 And $82,000 |
| Highest paying City | San Jose, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Moody's | |
| Best paying industry | Finance | Technology |
There are a few differences between an assistant vice president, marketing and a marketing specialist in terms of educational background:
| Assistant Vice President, Marketing | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between assistant vice presidents, marketing' and marketing specialists' demographics:
| Assistant Vice President, Marketing | Marketing Specialist | |
| Average age | 39 | 37 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |