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Channel account manager vs channel manager

The differences between channel account managers and channel managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel account manager and a channel manager. Additionally, a channel account manager has an average salary of $97,071, which is higher than the $87,573 average annual salary of a channel manager.

The top three skills for a channel account manager include cam, cloud and channel sales. The most important skills for a channel manager are customer service, CRM, and digital marketing.

Channel account manager vs channel manager overview

Channel Account ManagerChannel Manager
Yearly salary$97,071$87,573
Hourly rate$46.67$42.10
Growth rate5%5%
Number of jobs148,671106,753
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a channel account manager do?

A channel account manager is responsible for handling client accounts and maintaining a healthy business relationship with partners by providing high-quality services according to their specifications and requirements. Channel account managers identify business opportunities and other services that would meet client demands and public interests by analyzing sales and market trends. They also contribute to the development of sales improvement techniques that would drive more revenues and profits for the business. A channel account manager handles a channel team that would support the deliverables and outputs for the clients within their budget limitations and timetable.

What does a channel manager do?

A channel manager is responsible for supervising client relations within the assigned partner accounts. Channel managers handle the project management strategies to achieve clients' satisfaction by following their specifications and requirements. They manage marketing and promotional campaigns to improve brand awareness of the target market audience. A channel manager also oversees media relations techniques, as well as publishing digital content that would attract customers and generate more revenue resources for the business. A channel manager coordinates with channel partners for maintaining optimal performance and maximum productivity.

Channel account manager vs channel manager salary

Channel account managers and channel managers have different pay scales, as shown below.

Channel Account ManagerChannel Manager
Average salary$97,071$87,573
Salary rangeBetween $58,000 And $161,000Between $63,000 And $121,000
Highest paying CityPhiladelphia, PASunnyvale, CA
Highest paying statePennsylvaniaCalifornia
Best paying companyMetaMeta
Best paying industryTechnologyProfessional

Differences between channel account manager and channel manager education

There are a few differences between a channel account manager and a channel manager in terms of educational background:

Channel Account ManagerChannel Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Channel account manager vs channel manager demographics

Here are the differences between channel account managers' and channel managers' demographics:

Channel Account ManagerChannel Manager
Average age4646
Gender ratioMale, 71.2% Female, 28.8%Male, 70.1% Female, 29.9%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between channel account manager and channel manager duties and responsibilities

Channel account manager example responsibilities.

  • Manage key accounts of wholesalers, pharmacies chains and healthcare professionals.
  • Manage a portfolio of 1k+ SMB accounts, which generate $13M in revenue per year.
  • Manage accounts and opportunities with CRM and maximize customer retention with ongoing contact and license renewal management.
  • Manage and coordinate daily sales activities through target cold calling and telemarketing.
  • Support launch and first sale of Windstream's UCaaS cloud service power by Avaya.
  • Overachieve by proving value and benefit of equipment and future ROI through relationship selling.
  • Show more

Channel manager example responsibilities.

  • Use SalesForce to keep track of customers and prospective leads information.
  • Manage social media advertising, SEO and PCP advertising as part of daily tasks.
  • Manage and communicate with over 2600 VAR's/reseller accounts at industry relate conferences, user groups and tradeshows.
  • Manage multinational marketing group in strategic marketing and channel development in the Americas, EMEA and APJK.
  • Launch and manage the domestic distribution go-to-market channel strategy.
  • Develop co-marketing business plans resulting in YoY growth with several manage partners.
  • Show more

Channel account manager vs channel manager skills

Common channel account manager skills
  • Cam, 8%
  • Cloud, 8%
  • Channel Sales, 7%
  • Channel Marketing, 5%
  • Salesforce, 4%
  • Account Management, 4%
Common channel manager skills
  • Customer Service, 7%
  • CRM, 5%
  • Digital Marketing, 4%
  • Business Development, 4%
  • Channel Marketing, 4%
  • Cloud, 4%

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