Post job

Channel account manager vs national account manager

The differences between channel account managers and national account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a channel account manager and a national account manager. Additionally, a channel account manager has an average salary of $97,071, which is higher than the $96,948 average annual salary of a national account manager.

The top three skills for a channel account manager include cam, cloud and channel sales. The most important skills for a national account manager are account management, customer service, and national accounts.

Channel account manager vs national account manager overview

Channel Account ManagerNational Account Manager
Yearly salary$97,071$96,948
Hourly rate$46.67$46.61
Growth rate5%5%
Number of jobs148,671152,555
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 81%
Average age4646
Years of experience88

What does a channel account manager do?

A channel account manager is responsible for handling client accounts and maintaining a healthy business relationship with partners by providing high-quality services according to their specifications and requirements. Channel account managers identify business opportunities and other services that would meet client demands and public interests by analyzing sales and market trends. They also contribute to the development of sales improvement techniques that would drive more revenues and profits for the business. A channel account manager handles a channel team that would support the deliverables and outputs for the clients within their budget limitations and timetable.

What does a national account manager do?

A national account manager is an individual who is responsible for maintaining strong relationships with key accounts from a particular region. To ensure long-term success, federal account managers must act as a liaison between customers and the internal team by achieving the customers' needs and requirements. They must identify and create attractive strategies to bring new customers and gain revenues. Also, candidates for national account managers must possess excellent interpersonal skills and experience managing national accounts.

Channel account manager vs national account manager salary

Channel account managers and national account managers have different pay scales, as shown below.

Channel Account ManagerNational Account Manager
Average salary$97,071$96,948
Salary rangeBetween $58,000 And $161,000Between $73,000 And $127,000
Highest paying CityPhiladelphia, PASan Francisco, CA
Highest paying statePennsylvaniaCalifornia
Best paying companyMetaAmazon
Best paying industryTechnologyTechnology

Differences between channel account manager and national account manager education

There are a few differences between a channel account manager and a national account manager in terms of educational background:

Channel Account ManagerNational Account Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 81%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Channel account manager vs national account manager demographics

Here are the differences between channel account managers' and national account managers' demographics:

Channel Account ManagerNational Account Manager
Average age4646
Gender ratioMale, 71.2% Female, 28.8%Male, 70.7% Female, 29.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between channel account manager and national account manager duties and responsibilities

Channel account manager example responsibilities.

  • Manage key accounts of wholesalers, pharmacies chains and healthcare professionals.
  • Manage a portfolio of 1k+ SMB accounts, which generate $13M in revenue per year.
  • Manage accounts and opportunities with CRM and maximize customer retention with ongoing contact and license renewal management.
  • Manage and coordinate daily sales activities through target cold calling and telemarketing.
  • Support launch and first sale of Windstream's UCaaS cloud service power by Avaya.
  • Overachieve by proving value and benefit of equipment and future ROI through relationship selling.
  • Show more

National account manager example responsibilities.

  • Achieve ROI optimization for key retailers nationwide; employ consultative sales methodology.
  • Managed/Analyze individual account POS numbers to assist in forecasting, manage inventory and overall category management.
  • Manage OEM relationship from a proactive consultative role proposing strategy and tactics for client base on research data and marketing/engagement metrics.
  • Improve sales process documentation by utilizing CRM to better communicate with field sales staff in idealizing customer interactions.
  • Close multi-million dollar deals with DOD agencies.
  • Provide enterprise class products including servers, storage, networking, virtualization, and, datacenter solutions.
  • Show more

Channel account manager vs national account manager skills

Common channel account manager skills
  • Cam, 8%
  • Cloud, 8%
  • Channel Sales, 7%
  • Channel Marketing, 5%
  • Salesforce, 4%
  • Account Management, 4%
Common national account manager skills
  • Account Management, 9%
  • Customer Service, 9%
  • National Accounts, 8%
  • Healthcare, 6%
  • CRM, 4%
  • Customer Relationships, 4%

Browse executive management jobs